CampusLIVE
 |
This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (July 2010) |
 |
|
| URL | http://www.campuslive.com |
|---|---|
| Commercial? | Yes |
| Type of site | Homepage Portal website |
| Registration | Recommended, Free |
| Owner | CampusLIVE, Inc. |
| Launched | 2008 |
| Current status | LIVE at over 318 colleges and universities in the United States |
CampusLIVE is a website launched in 2008, that offers students discounts, product trial and chances to win prizes in exchange for participating in brand campaigns.
The site runs competitions called "challenges" on a game-like platform. Students who sign up to the site may enter a challenge to win prizes from a sponsoring company. Challenges may consist of something as simple as joining a company's Facebook page, answer a relevant survey question or upload a photo. Students participating in CampusLIVE challenges become online brand ambassadors.
CampusLIVE offers a unique pay-for-performance model for clients, focusing on the growing Cost-Per-Engagement fee structure. Instead of purchasing banner advertisements that result in paid clicks (CPC) or impressions (CPM), CampusLIVE only charges for successful "engagements" with a sponsoring brand. Clients include Peter Pan Bus Lines, Ernst & Young and Foxwoods Resort and Casino.
CampusLIVE was featured in the September issue of BusinessWeek's 2008's "Best Entrepreneurs 25 and Under." The team ranked #3 in the nation.[1] In 2011, CampusLIVE was featured in a Fox Business segment titled "The Next Facebook?".[2]
As of 2011, the site was active at 320 college campuses in the United States. In February 2010, CampusLIVE received at least $340,000 in seed funding.[3] In March 2011, CampusLIVE received $3.1M in financing from Highland Capital Partners and Charles River Ventures.[4]
[edit] References
- ^ http://images.businessweek.com/ss/08/09/0926_best_entrepreneurs2008/4.htm
- ^ http://video.foxsmallbusinesscenter.com/v/957756137001/l
- ^ http://www.boston.com/business/technology/innoeco/2010/02/amherst-based_campuslive_gets.html
- ^ http://www.boston.com/business/technology/innoeco/2011/04/campuslive_raises_31_million_t.html
[edit] External links
[edit] Press coverage
 |
This website-related article is a stub. You can help Wikipedia by expanding it. |
