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Data Driven Logistics
Type Private
Industry Digital Media
Mobile communications
Founded 2008
Founders Kevin Griffiths, Kevin Taylor
Headquarters Stoke-On-Trent, Staffordshire, UK
Area served UK
Key people Kevin Griffiths, Kevin Taylor
Products Canditv, Pen2PC, PenPod, Visualeyes, Vehicle/Order tracking Solution, MobileYes, Warehouse Management system WMS, transport management system (TMS)
Services Canditv
Employees 21 (December 2008)

Canditv (candy-TV) is software developed by Data Driven Logistics, based in Stoke-on-Trent, Staffordshire in the UK.


Canditv utilises a standard mobile phone to interact with content displayed on any public video display in order to deliver content to the customer. This content could be tourism information, games, conference and events information, public service information or retail advertising. By dialling a number that is displayed on screen, the customer can interact with the displayed content via the appropriate keypress on their phone. This has advantages over standard mobile-phone web surfing by allowing a richer video display than is possible on a standard mobile phone display.


Canditv is currently being studied by students at Staffordshire University. As part of a collaborative scholarship with Staffordshire University, Canditv is being developed to create a new way to interact with the public.


  • Medallists for Project Excellence and Flagship Innovation at the BCS Industry Awards[1][2]
  • Winner of the 2008 West Midlands ICT Cluster ICT Excellence Award for "Best Innovative Product"[3][4]


Canditv sponsors a British cycling (Pinarello canditv rt) team that saw much success during the tours of Britain and Ireland in 2008.[5][6]


  1. ^ 2008 Project Excellence Award Winners and Medalists
  2. ^
  3. ^ "The Fourth Annual ICT Excellence Awards". West Midlands ICT Cluster. 2008-11-20. Retrieved 2008-12-10. [dead link]
  4. ^ "Mobile marvel hopes to put more tourists in control". The Sentinel. Staffordshire, UK. 2008-12-08. Retrieved 2008-12-10. 
  5. ^
  6. ^