Canon ELPH
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Canon ELPH/IXUS can refer to the following:
- Canon's Digital ELPH/IXUS series of ultracompact Point-and-shoot cameras, sold as the PowerShot Digital ELPH in US and Canada
- Its predecessor line, the Canon ELPH/IXUS series of APS cameras
- The original Canon ELPH/IXUS camera introduced in 1996
Elph name The name 'Elph' appeared in both mixed case and upper case in earlier Elph cameras, but recent cameras have standardized on upper case only, leading some to erroneously believe 'ELPH' refers to the acronym for Electronic Physics. In actuality, it is a combination of the word 'elf' (for a camera that is small and "magical") and the word 'photograph.' Besides being a memorable marketing label, the use of a non-standard spelling of 'elf' makes it a defensible trademark.
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