Canterbury of New Zealand

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Canterbury of New Zealand
Type Private
Industry Sport Apparel
Founded 1904
Headquarters Stockport, UK
Products Clothing

Canterbury of New Zealand is a New Zealand-based sports clothing company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots. The company also manufactures and markets lifestyle clothing.

The brand's tagline is "Canterbury: the world's original rugby brand". Its logo is the silhouettes of three birds (Kiwis) on three solid circular backgrounds creating the letters CCC; the initials of the Canterbury Clothing Company.

The brand is distributed widely among rugby-playing nations. The head office was formerly based in the city of Christchurch in Canterbury in the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Emeryville, California and Manchester, United Kingdom. The brand is also manufactured and marketed in Japan under licence by Canterbury of New Zealand Japan. In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.[1]

On 21 May 2007 CCC announced a deal to make the teamwear for English Premier League team Portsmouth. This was the company's second venture into soccer, having previously supplied New Zealand professional side the Football Kingz.

On 4 August 2009 the company announced that the European arm, Canterbury Europe Ltd, based in Stockport, had been purchased by JD Sports.[2]

In March 2012 it was announced that Canterbury had won the England Rugby Shirt contract from Nike. [3]

In August 2012 it was announced that sportswear retailer JD Sports has agreed a deal to sell the Canterbury rugby brand to sports and fashion retail group Pentland Group for £22.7m. [4]

In September 2012 Canterbury of New Zealand launched the new England kit range, before the next round of autumn international matches. The kit has seen a return to midnight blue socks, which was last seen in the 2007 kit. [5]

On 24 January 2013, it was announced by Scottish Rugby that Canterbury would be stepping down as official kit partner from 30 June 2013 after both partners reached a mutual agreement to not renew the partnership.[6] Italian sportswear company Macron was announced as the new kit partner from 1 July 2013.[7]



Rugby union[edit]

National teams[edit]

Club teams[edit]


  • New Zealand Auckland Rugby Referees Association

Portsmouth FC

Rugby League[edit]

National teams[edit]

Representative football[edit]

Club football[edit]


Canterbury of New Zealand is the wholesale provider of sportswear to the sports teams at Northumbria University in Newcastle-upon-Tyne, with the exception of the Gaelic Football Team whose kit is manufactured by O'Neills.

Former sponsorships[edit]

Until 1999 Canterbury clothing was famously worn by the All Blacks and all New Zealand teams competing in the Super 12; however since the Tri Nations of 1999, the All Blacks sponsorship changed to Adidas. This was the same for all five New Zealand Super Rugby teams from the 2000 season onwards. Sri Lanka Navy Sports Club (Rugby)

See also[edit]


External links[edit]