Patagonia (clothing)

Patagonia, Inc.

Type	Private company
Industry	Retail
Founded	1972
Headquarters	Ventura, California, U.S.
Key people	Yvon Chouinard
Products	Outdoor apparel
Revenue	270 Million (2007)
Employees	1289 (2007)
Website	patagonia.com

Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on high-end outdoor clothing. The company is a member of several environmental movements. It was founded by Yvon Chouinard in 1972.

The logo is the skyline of Cerro Fitzroy looking west in Patagonia.

Sport-Specific Apparel

Patagonia offers many varieties of outdoor clothing. Many of their products are marketed towards skiers, campers, surfers, hikers, rock climbers, and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing. One of its main product lines is the Capilene base layer clothing. Patagonia recently started making surf-specific products, and currently has three different lines of wetsuits and many different models of swim trunks.

Though Patagonia is considered to be a sport-specific apparel manufacturer, some of the company's most popular products are general apparel. Patagonia fleeces, rain jackets, and coats are some of the most widely-worn products in the outdoor apparel industry. Patagonia received two "Gear of the Year" awards in 2010. The company was praised for its use of lightweight and recycled materials.

Environmental activism

Patagonia is a major contributor to environmental groups. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Since 1985, when the program was first started, Patagonia has donated $25 million to over 1,000 organizations.

Patagonia co-founded the alliance 1% For the Planet. This is an alliance of businesses who, like Patagonia, commit at least 1% of their total sales to the environment.

Patagonia often features their environmental campaigns in their catalogs and advertisements. Many of their recent campaigns include work with preventing oil drilling in the Alaska Wildlife Refuge, "Ocean As A Wilderness", and "Don't Dam Patagonia".

In early 2008, Patagonia won the 'Eco Brand of the Year' award at the Volvo Ecodesign Forum during the ISPO Trade Show in Munich.

Patagonia also demonstrates their environmental consciousness in the design and construction of their facilities. An example is their Reno Nevada Service Center which employs green design and technologies to initially achieve a LEED Silver and then later Gold certification.

Patagonia Initiatives

In every aspect, Patagonia has focused on helping the environment since its inception in 1972. Patagonia’s mission statement includes a portion about helping the environment and reducing toxic impact:“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Patagonia donates 1% of sales to environmental groups every year, and has encouraged other companies to do the same through its 1% For the Planet alliance. In addition to large global initiatives, Patagonia also supports several smaller initiatives such as the World Trout Initiative, Environmental Internships, the Conservation Alliance, and the Organic Exchange. Recently, Patagonia launched a worldwide recycling initiative called the Common Threads Recycling Program and has a site devoted to the explanation of their recycling process called The Footprint Chronicles.

1% For the Planet

1% For the Planet was established in 2002 to bring together companies that wanted to help the environment and to encourage other companies to do the same. Developed by Yvon Chouinard and Craig Mathews, its mission is to “build and support an alliance of businesses financially committed to creating a healthy planet.” Members range from small to large companies from all over the world. Spawned from Patagonia’s original policy of contributing 1% of all sales to environmental organizations since 1985, the 1,486 members of 1% For the Planet each contribute 1% of their total sales to over 2,000 different environmental organizations every year.

World Trout Initiative

Developed by Yvon Chouinard and James Prosek in 2005, the World Trout Initiative works to protect the endangered fish of the world through grants to organizations that protect threatened fish. The mission of the World Trout Initiative is to “identify the individuals and groups that protect native fish, to tell their story and to support their conservation efforts by placing money into the hands of the actual groups protecting the fish.” In the past year alone the World Trout Initiative has granted $75,000 for Fish and Habitat Enhancement, according to FlyFishMagazine.

Environmental Internships

A unique program that Patagonia started in 1993 is their Environmental Internships program. A Patagonia employee can take a leave of absence with full pay and benefits to volunteer within an environmental non-profit of their choice for up to two months. Employees can work anywhere in the country on any project they want, and over 700 employees have taken advantage of this opportunity to date. Patagonia does not worry about losing workers for a couple months because, according to Lu Setnicka, director of training for Patagonia, "[Patagonia] still consider[s] that they are working for Patagonia, but they are having the opportunity to bring a particular skill set to an organization that could really benefit from it, in some ways more than it would from a grant check. It also gives the employees the opportunity to dive deeper into an issue, partnering with a group that they are interested in." Patagonia also states that, over the years, some employees have left the company to permanently work for the nonprofit that they interned for.

Common Threads Recycling Program

This Common Threads Recycling Program, launched in 2005, aims to make every item Patagonia sells recyclable. The first recyclable item was Patagonia’s Baselayers, but the program has since expanded to several other clothing items. The Common Threads Recycling Program relies on both Patagonia and its customers to accomplish reducing, reusing and repairing, and recycling. The Common Threads Recycling Program allows customers to bring back any Patagonia clothing with the special Common Threads label on it and put it into the store recycling bin. Patagonia then ships the clothing to refurbishment centers around the world where the fabric is processed and turned into a new Patagonia product. This reduces the amount of virgin material used for Patagonia’s products. Patagonia’s original goal was to make all of its clothing recyclable by fall of 2010; however, they will not reach this goal until fall of 2011 according to the Patagonia holiday catalog which features an article about the initiative.

The Footprint Chronicles

This interactive website lets a customer follow a specific piece of clothing through its entire journey from production to recycle. The website is meant to give customers a glimpse into what Patagonia is doing, and leaves an open forum for customers to comment and try to make the process even better. The point of the website is to show customers the good and the bad side of Patagonia, and open up to suggestions for how they can improve the processes that are still hurting the environment. The Footprint Chronicles features videos about Patagonia’s social and environmental responsibility and easy-to-use contact information for customers to use.

Patagonia Supports

The Organic Exchange

The Organic Exchange is an organization that helps promote education about and use of organic materials in clothing and industry, primarily organic cotton. Patagonia has supported this organization since its establishment in 2002, and Patagonia was one of the first companies to switch to entirely organic cotton. Other large retailers, such as Nike, also support the Organic Exchange.

The Conservation Alliance

Founded in 1989 by Patagonia, the North Face, REI and Kelty, the Conservation Alliance encourages outdoor sporting goods stores to contribute monetarily to environmental causes. With over 170 members, 100% of the proceeds go directly to environmental organizations. In 2010 alone, the Conservation Alliance donated $900,000 to these causes.

External links

• Patagonia
• 1% For the Planet
• Video of Patagonia's store opening in Boulder, Colorado
• 2004 Patagonia Factory Inspection Reports