||A major contributor to this article appears to have a close connection with its subject. (June 2010)|
|Founded||Wilmington, Delaware, US (1976)|
|Founder(s)||Lois and Alan Margolet|
|Headquarters||Spring Valley, Nevada, US|
|Key people||Ashley Morris (CEO)
Jason Smylie (CIO)
Patrick Walls (COO)
George Chanos (Chairman)
Other food products
Capriotti's Sandwich Shop is a Las Vegas-based group of submarine sandwich restaurants located throughout the United States. It was founded in Wilmington, Delaware in 1976. The chain has 107 stores in 13 states and the District of Columbia. Its largest market is in the Las Vegas Valley, with 26 stores. 
In the past, Capriotti's designed their stores with a black, white, and red interior. Newer stores include a brick wall and dark wood floors. Most of the stores consist of tall deli counters and tables and chairs for dining.
Capriotti’s Sandwich Shop was founded by Lois Margolet in 1976. After Margolet quit her full-time job, borrowed money, and purchased an abandoned building on North Union Street in the Little Italy section of Wilmington, Delaware, where she joined forces with her brother, Alan Margolet, to open the first Capriotti’s store. The Margolets named the restaurant after their grandfather, Philip Capriotti.
In 1987, the Margolets began partnership with their cousin, Diane Rizzo. Shortly thereafter, a second Capriotti’s store in New Castle, DE and a third in Newark, DE were opened. Also at this time, Capriotti’s started introducing their signature sandwiches, such as “the Bobbie,” which are still available today.
The family eventually relocated to Las Vegas, the site that would become home to dozens of Capriotti’s restaurants. The first Las Vegas Capriotti’s store opened in April 1993.
The Margolets expanded the company to 44 stores after offering franchising. In 2008, the original owners sold the company to an investment group led by Ashley Morris, a Capriotti's franchisee since 2004.
Morris is the President and Chief Executive Officer of Capriotti's. His former roommate at University of Nevada, Las Vegas, Jason Smylie, who is credited with introducing Morris to Capriotti’s food, is the company's Executive Vice President and Chief Information Officer (CIO).
In 2009, Capriotti's appointed Patrick Walls Chief Operations Officer (COO) and General Counsel. Walls oversees the company’s operations and development, while George Chanos, former attorney general of the state of Nevada, serves as the Chairman of Capriotti's.
Capriotti’s offers a franchising opportunity. In 2008 the company unveiled a franchising strategy that projected opening up to 500 more chain stores in 20 major cities by 2015.
CEO Ashley Morris announced the expansion in June 2008.
He said “For the last 34 years, we’ve just focused on a couple of areas. Our goal is to be in as many neighborhoods as possible throughout the country.”
Capriotti’s signature sandwich, the Bobbie, is a sub consisting of turkey, cranberry sauce, stuffing, and mayonnaise. The sandwich was named "The Greatest Sandwich in America" in a reader poll by AOL.com in May 2010.
The chain uses same-day prepared meats, vegetables, and breads sourced by local providers.
The sub sizes range from 9 inches to twenty inches. 
Capriotti’s offers hot, grilled alternatives. Some sandwiches on their “Hot Stuff” list include steak, Italian meats, meatball, and sausage. At some locations, customers can order hamburgers, cheeseburgers, and hotdogs. However, Capriotti's have discontinued one of the most popular subs, the cheeseburger sub. The newest addition to the chain’s menu, is the chicken cheese steak.
Other than “the Bobbie,” Capriotti’s menu includes other trademark sandwiches, namely “the Capastrami.” “The Capistrami” is made of hot pastrami, Swiss cheese, Russian dressing, and coleslaw. Russian dressing and coleslaw are two common ingredients found in “Cap’s Specials” sandwiches. The three other "Cap's Specials" sandwiches are the "Cole Turkey," "the SlawBeJo," and "the Cran-Slam Club."
Cold subs at Capriotti’s come with provolone cheese, lettuce, tomato, onion and seasonings. Customers can decide among a selection of proteins, such as slow cooked turkey or roast beef, various Italian deli meats, or store-made tuna, and can add supplementary condiments upon request.
Capriotti’s menu is vegetarian-friendly. Select locations provide up to five meatless options for vegetarians, including the eggplant Parmesan sandwich. All items on the vegetarian menu are made with soy products.
Capriotti’s sells side items to complement their sandwiches. Stores in the chain’s Mid-Atlantic region offer a soup of the day, French fries, and potato chips. Most stores nationwide provide an assortment of deserts, such as fresh-baked cookies.
Capriotti's was included in the Technomic Top 100 Limited Service Sandwich Chains (sales) and received a Sandelman and Associates award of excellence (customer satisfaction), tying fast food chain In-N-Out Burger for first place in 2009.
The Capriotti's marketing plan is locally focused. "We come from the fundamental belief that 80 percent of your business comes from three square miles, so we focus on neighborhood marketing plans," Morris said.
With little usage of traditional advertising methods, Capriotti's primarily relies on customers’ testimonials.
A logo featuring the Capriotti’s namesake in front of hand-sketched turkey represented the company since its establishment until 2008, when the original logo was replaced by insignia without the turkey. The terms, “Est. 1976” and “Sandwich Shop” were added to the logo currently used by Capriotti’s.
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