Captive market

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For the short story, see Captive Market (short story).

Captive markets are markets where the potential consumers face a severely limited number of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers.[1] The term therefore applies to any market where there is a monopoly or oligopoly.

Examples of captive-market environments include the food markets in cinemas, airports, and sports arenas, the Kosher food market in the United Kingdom and phone calls and food in jails prisons.

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