Car2Go

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car2go
Type Public (subsidiary)
Industry Car rental
Founded 2008 (2008)
Headquarters Ulm, Germany
Number of locations See Cities
Services Carsharing
Parent Daimler AG
Website http://www.car2go.com

Car2go is a subsidiary of Daimler AG providing carsharing services in European and North American cities. The company offers exclusively Smart Fortwo vehicles and features one-way point-to-point rentals. Users are charged by the minute, with hourly and daily rates available.[1] The service forgoes the typical centralized rental office, and cars are user-accessed wherever parked via a downloadable smartphone app.[citation needed]

History[edit]

Daimler introduced the service in Ulm, Germany in October 2008,[2] where it was developed by one of its internal business innovation units and was first tested exclusively by Daimler employees.[3] As of November 2014, car2go operates over 12,500 vehicles, which serve eight countries and 30 cities worldwide with over 1,000,000 customers.[4]

Cities[edit]

The following table details all cities where car2go operates as of November 2014:

Car2go member card reader that allows access to the vehicle
Car2go cars in Austin, Texas
City Country Vehicles Type Start date Ref.
Ulm Germany suspended at end of 2014 Gasoline & Electric October 2008 [5][6]
Austin U.S. 300 Gasoline & Electric May 2010 [7]
Düsseldorf Germany 300 Gasoline February 2011 [8]
Hamburg Germany 700 Gasoline April 2011 [9]
Vancouver Canada 750 Gasoline & Electric June 2011 [10][11][12]
San Diego U.S. 300 Electric November 2011 [13]
Amsterdam Netherlands 300 Electric November 2011 [14]
Vienna Austria 800 Gasoline December 2011 [15][16]
Lyon France suspended Gasoline February 2012 [17]
Washington, D.C. U.S. 400 Gasoline March 2012 [18]
Portland, Oregon U.S. 530 Gasoline & Electric March 2012 [19]
Berlin Germany 1,200 Gasoline & Electric April 2012 [20]
Toronto Canada 375 Gasoline June 2012 [21]
Calgary Canada 550 Gasoline July 2012 [22]
Miami U.S. 240 Gasoline July 2012 [23]
Cologne Germany 350 Gasoline September 2012 [24]
Stuttgart Germany 500 Electric November 2012 [25] [26]
London United Kingdom Suspended Gasoline December 2012 [27]
Seattle U.S. 500 Gasoline December 2012 [28]
Birmingham United Kingdom suspended Gasoline May 2013 [29]
South Bay, Los Angeles U.S. 150 Gasoline June 2014 [30] [31]
Minneapolis U.S. 300 Gasoline September 2013 [32]
Columbus U.S. 300 Gasoline October 2013 [33]
Denver U.S. 300 Gasoline June 2013 [34]
Munich Germany 300 Gasoline June 2013 [9]
Milan Italy 700 Gasoline August 2013 [35]
Montreal Canada 340 Gasoline November 2013 [36][37]
Rome Italy 600 Gasoline March 2014 [38][39]
Florence Italy 200 Gasoline May 2014 [40]
Saint Paul, Minnesota U.S. 185 Gasoline July 2014
Frankfurt Germany 250 Gasoline September 2014
Copenhagen Denmark 200 Gasoline September 2014 [41]
Brooklyn U.S. 400 Gasoline October 2014 [42]
Eugene, Oregon U.S. 50 Gasoline October 2014 [43]
Stockholm Sweden 100 Gasoline November 2014

Business model[edit]

The car2go business model is similar in all markets, although rates vary by location. The company charges a per minute rate, with discounted fixed rates for hourly and daily usage also available and applied automatically.[44] The rates are all-inclusive and cover rental, gas, insurance, parking (in authorized areas), and maintenance. A low fixed annual fee is sometimes also charged. In most markets, car2go vehicles can park in either specially designated parking spots, or in standard parking areas, with a special permit from the local municipality.[45]

Vehicles[edit]

Two car2Go Smart electric drive cars charging at the Herengracht in Amsterdam.

Car2go offers exclusively two passenger vehicles. Their fleet operates two types of Smart Fortwo "car2go edition" vehicles: gasoline-powered; and electric-powered. The gasoline-powered cars can be found in three variants based on roof configuration: "original" with integrated solar panel roof; "upgraded" with a panoramic polycarbonate roof and power side mirrors; and "new" featuring a standard roof.[citation needed] Electric car2go models are currently available in several markets, have a range of 84 miles (135 km), and need to be recharged every two or three days.[46]

Apps[edit]

First-party and third-party apps for mobile devices allow users to locate and reserve vehicles.[47] When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip. Customers can choose to refuel a vehicle to gain free usage minutes.[48]

See also[edit]

References[edit]

  1. ^ Stephanie Steinberg and Bill Vlasic (2013-01-25). "Car-Sharing Services Grow, and Expand Options". The New York Times. Retrieved 2013-01-26. 
  2. ^ "Daimler's car2go: Rent a Smart anywhere, anytime". Autoblog.com. Retrieved 2012-12-21. 
  3. ^ Jeremy Korzeniewski (2008-10-21). "Daimler's car2go: Rent a Smart anywhere, anytime". Autoblog. 
  4. ^ http://europe.autonews.com/article/20141113/ANE/141119923/car2go-poised-to-top-1-million-users
  5. ^ "In depth: Daimler's Car2Go program is simple, amazing, but not perfect". Green.autoblog.com. Retrieved 2012-11-26. 
  6. ^ "eSmart III Production Commences". Fleets and Fuels.com. 2012-06-19. Retrieved 2012-11-26. 
  7. ^ "UPDATE: car2go car sharing program goes public in Austin, Texas". Gizmag.com. Retrieved 2012-11-26. 
  8. ^ "smart News » Düsseldorf’s ready for car2go". News.thesmart.co.uk.s112875.gridserver.com. 2012-02-13. Retrieved 2012-11-26. 
  9. ^ a b http://www.daimler.com/technology-and-innovation/mobility-concepts/car2go/
  10. ^ "car2go Canada Ltd. | car2go Poised For Growth in Vancouver This Spring". Newswire.ca. 2012-03-20. Retrieved 2012-11-26. 
  11. ^ "December Newsletter: Vancouver". car2go. 2012-12-21. 
  12. ^ https://www.facebook.com/car2go.vancouver
  13. ^ "Car2go scoops up 6,000 electric car sharers in San Diego in first 100 days". Green.autoblog.com. Retrieved 2012-11-26. 
  14. ^ "Car2go: a case study for electric carsharing | EV Update". Analysis.evupdate.com. 2012-06-05. Retrieved 2012-11-26. 
  15. ^ "Car2Go starts in Vienna with contactless technology made in Austria. | NFC Development & Consulting". Nfc.cc. Retrieved 2012-11-26. 
  16. ^ "Car sharing options growing fast in Vienna". 2014-07-11. 
  17. ^ "Car2go suspends operation in Lyon, France because of name conflict with Car' Go". Green.autoblog.com. Retrieved 2012-11-26. 
  18. ^ "Daimler's car2go car-sharing service starts in D.C., Portland this month". Green.autoblog.com. Retrieved 2012-11-26. 
  19. ^ http://www.opb.org/news/blog/newsblog/first-car2go-bike-rack-spotted-in-portland/
  20. ^ "World's largest Car2Go fleet deployed in Berlin". Green.autoblog.com. 2012-04-30. Retrieved 2012-11-26. 
  21. ^ "Car2go launches short-term car rentals in Toronto, joining Zipcar, Autoshare, even taxis in moving market". thestar.com. 2012-06-13. Retrieved 2012-11-26. 
  22. ^ "On The Road: No slowing down for car2go in Calgary". Calgaryherald.com. 2013-07-25. Retrieved 2013-08-22. 
  23. ^ "Car2go opens in Miami today, but there's an unfortunate payment twist". Green.autoblog.com. 2012-07-28. Retrieved 2012-11-26. 
  24. ^ "car2go Expands to Cologne, Germany - Rental Operations". Auto Rental News. 2012-09-10. Retrieved 2012-11-26. 
  25. ^ "smart News » Stuttgart says ‘guten tag!’ to car2go". News.thesmart.co.uk.s112875.gridserver.com. Retrieved 2012-11-26. 
  26. ^ "Stromautos auch bald im Strohgäu". stuttgarter-zeitung.de. Retrieved 2014-04-06. 
  27. ^ "Reif für die Insel: car2go bringt smart(e) Mobilität nach London | Daimler Global Media Site > Mercedes-Benz Cars > smart > car2go". Media.daimler.com. Retrieved 2012-12-21. 
  28. ^ "car2go Introduces a New Way of Carsharing in Seattle, Washington". Retrieved 21 December 2012. 
  29. ^ "Daimler's car2go car-sharing service will launch in UK this fall". Green.autoblog.com. Retrieved 2012-11-26. 
  30. ^ "Daimler's Car2go carsharing service expands to Los Angeles". Green.autoblog.com. Retrieved 2014-07-09. 
  31. ^ "Car2Go launches car-sharing service in South Bay". www.latimes.com. Retrieved 2014-07-09. 
  32. ^ http://www.broadwayworld.com/article/car2go-Introduces-Carsharing-in-Minneapolis-20130827/
  33. ^ "car2go Brings Point-to-Point Carsharing to Ohio". www.prnewswire.com. Retrieved 2014-07-09. 
  34. ^ http://green.autoblog.com/2013/05/31/car2go-comes-to-denver-with-300-smart-fortwo-car-share-vehicles/
  35. ^ "Milano, Car2go aumenta la flotta". Corriere della Sera. 28 October 2014. Retrieved 28 October 2014. 
  36. ^ "Auto en libre service: car2go arrive à Montréal". Retrieved 2013-10-04. 
  37. ^ "Media Advisory - Launch of car2go in Montreal". 2013-10-04. 
  38. ^ http://www.motorionline.com/2014/02/18/car2go-a-roma-il-car-sharing-smart-nella-capitale-entro-la-prossima-pasqua. Retrieved 2014-02-20.  Missing or empty |title= (help)
  39. ^ http://www.quattroruote.it/news/mobilita_alternativa/2014/09/19/car_sharing_a_roma_il_car2go_si_espande.html.  Missing or empty |title= (help)
  40. ^ https://www.car2go.com/en/firenze/. Retrieved 2014-05-10.  Missing or empty |title= (help)
  41. ^ http://www.thelocal.dk/20140918/car2go-coming-to-copenhagen.  Missing or empty |title= (help)
  42. ^ http://www.washingtonpost.com/blogs/innovations/wp/2014/09/25/car2go-expands-to-brooklyn.  Missing or empty |title= (help)
  43. ^ http://www.kval.com/news/local/Car2Go-comes-to-Eugene-280471712.html.  Missing or empty |title= (help)
  44. ^ https://www.car2go.com/en/vancouver/what-does-car2go-cost/#tab_22
  45. ^ https://www.car2go.com/en/vancouver/#tab_264
  46. ^ https://www.car2go.com/en/austin/#tab_268
  47. ^ https://www.car2go.com/en/austin/car2go-apps/
  48. ^ https://www.car2go.com/en/austin/how-does-car2go-work/#tab_1

External links[edit]