Carabao Dang
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Carabao Dang (meaning "red buffalo") is a Thai energy drink launched in 2002 by Carabao Tawandang Co Ltd.
The launch was accompanied by a high profile TV advertising campaign featuring the company founder, rock star Yuenyong Opakul, also known as Add Carabao.[1] This campaign was investigated by the Office of the Consumer Protection Board for being too violent.[2] but went on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in 2003.[3]
The drink was introduced to the United States and Europe under the brand name Carabao leading to an increase in record sales of the popular Thai band all throughout the western coast of America in 2004,[4] and exports to China and India started in 2007.[5]
[edit] References
- ^ "Red Bull now chasing country music fans". The Nation. 2002-10-31. http://www.accessmylibrary.com/coms2/summary_0286-9887700_ITM. Retrieved 2008-04-28.
- ^ "STAMINA DRINKS: Govt sees red over ads". The Nation. 2002-11-20. http://www.nationmultimedia.com/search/page.arcview.php?clid=2&id=69508. Retrieved 2008-04-28.[dead link]
- ^ "Gold award for Carabao Dang". The Nation. 2003-09-30. http://www.accessmylibrary.com/coms2/summary_0286-879149_ITM. Retrieved 2008-04-28.
- ^ Amnatcharoenrit, Bamrung (2004-06-22). "Carabao Dang Firm Takes Aim at U.S., European Beverage Markets.". Bangkok Post. http://www.accessmylibrary.com/coms2/summary_0286-17905553_ITM. Retrieved 2008-04-28.
- ^ "Carabao plans expansion in both China and India.". Knight-Ridder Tribune Business News. 2007-06-01. http://www.alacrastore.com/storecontent/Business-and-Industry/164331290. Retrieved 2008-04-28.
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