Caramello Koala

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Caramello Koala
Product type Confectionery
Owner Cadbury Australia
Country Australia
Introduced 1966
Markets Australia
Website Product website

Caramello Koala is a brand of chocolate bar currently manufactured by Cadbury Australia. It consists of a chocolate cartoon koala (named "George" in certain advertising material) with a caramel center.

The chocolate bar is sold in two sizes: the more common 20 gram size and the "Giant" 40 gram size, usually sold as a fundraiser. 40 million Caramello Koalas are sold in Australia each year, making the product the second most popular in the Australian children's confectionery market, after the Freddo Frog.[1]

Cross-over products are occasionally made available featuring the Caramello character, including Cadbury Caramello Koala Choc Caramel flavoured milk in 2003 and Caramello Koala Sundae ice-cream in 1997. They were also sold in South Africa under the name "Caramello Bear", where they were marketed with the Caramello Bear admitting: "Caramel? That's a weakness!", but they were discontinued in 2012. The Afrikaans slogan for the Caramello Bear in South Africa was "Met 'n magie propvol karamel", which translates to "with a tummy full of caramel".

A 20 g Caramello Koala contains 415 kJ of energy and 5.5 g of fat.

Caramello Koala was introduced in Australia as the Caramello Bear in 1966. It was reputedly the first mass marketed confection to be modelled on Australian fauna. Television advertisements for the chocolate in Australia featured Caramello and his cartoon friends sailing down a river or riding on a steam train to a modified version of Donovan's "Mellow Yellow". Caramello's packaging and imagery was updated in 2000, after market research revealed the character was seen as daggy, one-dimensional and not sufficiently 'animated'.[2]

In 2003, then Australian Labor Party MP, Mark Latham, was labelled a "Caramello Koala" by Liberal MP Christopher Pyne, for allegedly being "soft in the centre".[3]

See also[edit]

References[edit]

  1. ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
  2. ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
  3. ^ Ramsay, A. ' If Labor's nut has gone soft inside, try the blancmange', The Sydney Morning Herald, 7 June 2003.

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