Caramello Koala
| Type | Confectionery |
|---|---|
| Owner | Cadbury Australia |
| Country | Australia |
| Introduced | 1966 |
| Markets | Australia |
| Website | Product website |
Caramello Koala is a brand of chocolate bar currently manufactured by Cadbury Australia. It consists of a chocolate cartoon shaped koala (named "George" in certain advertising material) with a caramel center, similar to that of a Freddo, albeit a fully chocolate bar.
The chocolate bar is sold in two sizes: the more common 20 gram size and the "Giant" 40 gram size, usually sold as a fundraiser. 40 million Caramello Koalas are sold in Australia each year, making the product the second most popular in the Australian children's confectionery market, after the Freddo Frog.[1]
Cross-over products are occasionally made available featuring the Caramello character, including Cadbury Caramello Koala Choc Caramel flavoured milk in 2003 and Caramello Koala Sundae ice-cream in 1997. They are also sold in South Africa under the name "Caramello Bear", where they are marketed with the Caramello Bear admitting: "Caramel? That's a weakness!"
A 20 g Caramello Koala contains 415 kJ of energy and 5.5 g of fat.
Caramello Koala was introduced in Australia as the Caramello Bear in 1966. It was reputedly the first mass marketed confection to be modelled on Australian fauna. Television advertisements for the chocolate in Australia featured Caramello and his cartoon friends sailing down a river or riding on a steam train to a modified version of Donovan's "Mellow Yellow". Caramello's packaging and imagery was updated in 2000, after market research revealed the character was seen as daggy, one-dimensional and not sufficiently 'animated'.[2]
In 2003, then Australian Labor Party MP, Mark Latham, was labelled a "Caramello Koala" by Liberal MP Christopher Pyne, for allegedly being "soft in the centre".[3]
[edit] References
- ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
- ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
- ^ Ramsay, A. ' If Labor's nut has gone soft inside, try the blancmange', The Sydney Morning Herald, 7 June 2003.
[edit] External links
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