The Cardinal Bird appears at university sporting events, notably skydiving into Papa John's Cardinal Stadium for each homefootball game. He also attends other community events during the year. He is considered a part of the "Spirit Groups" and is a member of the Cheerleading team. In 2004, the Cardinal Bird was presented with the National Cheerleaders Association's Most Collegiate Mascot award. On occasion, the Cardinal Bird will travel over to the school marching band's section to conduct the players from the band's podium.
The Cardinal Bird is nicknamed "Louie" in some circles. This is an homage to the name of both its school and city, as they are sometimes pronounced as "Louie-ville." Others choose abbreviate his name, nicknaming him "C.B." His costume weighs over 50 pounds.