Carlton Screen Advertising
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| Founded | 1996 |
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| Headquarters |  Dublin,Republic of Ireland |
| Key people | Eithne Billington (Sales Director) Tony Fitzpatrick (Exhibition Director) |
| Industry | Cinema Advertising |
| Owner(s) | Dermot Hanrahan |
Carlton Screen Advertising is the main cinema advertising company in the Republic of Ireland and Northern Ireland. The company is owned by Dermot Hanrahan.[1]
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[edit] History
Carlton Screen Advertising was established in 1996 when Carlton Communications purchased the cinema advertising company Rank Screen Advertising from the Rank Group and renamed it eponymously. On 2 February 2004, Carlton Communications merged with Granada plc to create ITV plc, following which the Carlton name was dropped from all other uses.
Until its break-up in 2008, Carlton Screen Advertising was the largest cinema advertising company in the UK, but a tough advertising climate in the mid-2000s saw it struggle to make a profit.[2]
[edit] Break-up and sale
The company's UK and Irish operations were separated in mid-2008, when Cineworld Group plc and Odeon Cinemas acquired a 65% majority stake in the UK operation. On 1 January 2009, this was rebranded as Digital Cinema Media.
The Irish operation remained as Carlton Screen Advertising, and continued to be wholly owned by ITV plc until May 2009, when it was acquired by Dermot Hanrahan. It continues to use the Carlton name for the time being.
[edit] See also
[edit] Notes
- ^ http://www.irishtimes.com/newspaper/finance/2009/0523/1224247217809.html
- ^ http://www.brandrepublic.com/News/788786/Carlton-Screen-Advertising-sold-joint-venture-500k/
[edit] External links
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