Carousel slide projector
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A separate, circular tray holds several slides (usually 80 or 140) 35mm slides, and is filled with each slide placed in upside down and backwards, so that the image is presented with the correct orientation. The tray has a metal plate on the bottom with an opening about 5 cm wide barely long enough to pass a single slide to the projection gate below it.
The projector body contains a motor which rotates the plastic main body of the tray (containing the slides) while the metal plate is fixed with the opening over the projection gate. As the tray is advanced, a reciprocating mechanism pushes the currently loaded slide back out into the tray, then the tray is rotated, dropping the next slide into position between the light source and lens.
A common series of carousel projectors with a horizontally mounted tray was introduced in the spring of 1962 by Kodak (Kodak Carousel/Ektagraphic). The earliest Carousel models (mostly known as the 500-series) are compatible only with the 80-slide trays.
The Kodak system offered three advantages over the straight-tray, horizontal-feed systems that were then common on the market. The Carousel tray held slides in place with a locking ring on its hub, preventing slides from accidentally spilling out of the tray if it was dropped. By using gravity to lower the slide into the projector, the chance of jamming was greatly reduced, since a warped slide would not descend past the point at which it encountered resistance in the mechanism. The circular tray also enabled the projector to display automated shows without the need to manually reset the slide tray between performances.
Kodak also offered a stack loader that allowed running a stack of up to 40 slides without using a tray, but forward only; and clip sets holding up to 36 slides per clip. A box of 12 clips could store up to 432 slides, and keep them organized.
The Kodak Carousel projector was discontinued in October 2004.
Less well-known but plentiful is a family of projectors based around a design originated by Sawyer's/GAF (makers of the View-Master), first introduced as Sawyer's Rototray, and later sold under many brand names. These are distinguished by the round tray being in an upright orientation, like a Ferris wheel. Unlike the Carousel tray's use of a locking collar to hold the slide in the tray, the Rototray held slides in place using friction against the side of each slide. Projectors using the 100-slide Rototray were backward-compatible with the TDC-Universal straight slide trays that had been popular since the late 1950s. The 1960s would also see the introduction of a plethora of less popular tray designs, most incompatible with each other, introduced by manufacturers possibly hoping to profit from the Razor-and-blades business model.
In popular culture
The Kodak Carousel slide projector was highlighted in the popular TV-series Mad Men (Season One, Episode 13, titled "The Wheel"). In the episode, the advertising agency pitched the named "Carousel," instead of the client's original name for the device - "The Wheel" - as a nostalgic conveyance that let its viewers travel through their memories as a child would, "around and around and back home again to a place where they were loved".
- Marcus, Ted R., APS, 110, "Disc," and Formats du Jour, Ted Marcus' Virtual Light Table. Article copyright date 2006, retrieved 2006-11-09.
- Marcus, Ted R., Europe Through the Front Door, Ted Marcus' Virtual Light Table. Article copyright date 2004, retrieved 2006-11-09.
- Kodak Slide Projectors, kodak.com corporate website. Article claimed frozen as of November 2004[update], retrieved 2006-11-09.
- Popular Photography magazine, July, 1964, p.5