Carrera Sunglasses

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CARRERA
Type Subsidiary
Industry Sun glasses
Founded 1956
Founder(s) Wilhelm Anger
Headquarters Padova, Italy
Owner(s) Safilo Group S.p.A.
Website http://www.carreraworld.com

CARRERA is a trademark belonging to Safilo Group S.p.A. that designs and produces sunglasses and sports eyewear. Founded in Austria in 1956, it now operates from Padova, Italy.

History[edit]

CARRERA was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race.[1] Twenty years later, they changed their name to Optyl International and devoted themselves to make motorcycle goggles and ski masks.

In 1964, Wilhelm Anger developed and patented the ‘Optyl’ material,[2] which was a heat-hardened plastic weighing 20% less than acetate[1] resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability.[3]

In 1974, the company was renamed CARRERA International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection CARRERA Porsche Design.[3]

In the 1980s, CARRERA sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.

In 1996, Safilo Group S.p.A. purchased CARRERA and now have headquarters in Padova, Italy.

The very well known Carrera sunglasses models Carrera Champion and Carrera Safari[4] were created in 2008 and are the best sellers since.

Lady Gaga wears them in her "Bad Romance" video from her album The Fame Monster.

In 1996 the company established its assembly industry in the province of Zhengzhou in China.

References[edit]

  1. ^ a b "Carrera History". Sunglass Shop. Retrieved 2009-11-13. 
  2. ^ "Sunglasses fashion of the 70's, 80's, and 90's". VSA Fashion GmbH. Retrieved 2009-11-13. 
  3. ^ a b "CARRERA: 1956-2006". GiarreBlog.Com. Retrieved 2009-11-13. 
  4. ^ "Carrera home". Eye-Shop.gr. Retrieved 2012-04-27. 

External links[edit]