Carrot and stick

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The "carrot and stick" approach (also "carrot or stick approach") is an idiom that refers to a policy of offering a combination of rewards and punishment to induce behavior. It is named in reference to a cart driver dangling a carrot in front of a mule and holding a stick behind it. The mule would move towards the carrot because it wants the reward of food, while also moving away from the stick behind it, since it does not want the punishment of pain, thus drawing the cart.

The idiom is used in the field of International Relations to describe the realist concept of 'hard power'. The carrot can stand for tax cuts or other benefits, the stick can stand for the use of (psychological) violence and threats by the government.

The earliest citation of this expression recorded by the Supplement to the Oxford English Dictionary is to The Economist magazine in the December 11, 1948, issue.

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Carrot on a stick is a similar, but separate, idiom. It refers to a policy of offering a reward for making progress towards benchmarks or goals but not necessarily ever actually delivering. The original metaphor referred to a boy sitting on a cart being pulled by a donkey. The boy held a long stick to which a carrot had been tied, and he dangled the carrot in front of the donkey but just out of its reach. As the donkey moved forward to get the carrot, it pulled the cart—and the boy—so that the carrot always remained just out of reach as the cart moved forward.

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