Cars.com

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Cars.com
Carsdotcomlogo.png
Cars.com front page as of Jan 28, 2013.png
Cars.com main page as of January 28, 2013
Web address cars.com
Slogan "All Drive. No drama."
Commercial? Yes
Available in English
Owner Gannett Company
Launched June 1998
Alexa rank
positive decrease 1,386 (April 2014)[1]

Cars.com is a website which was launched in June 1998. It is the second largest automotive classified site, second to only Autotrader.com.[2] Its headquarters are located in Chicago, Illinois.[3] The editor-in-chief is Patrick Olsen[4] and the President is Alex Vetter.[5]

A 2003 Library Journal survey of automobile-related websites described cars.com as "the most complete car sales megasite", noting staff-written reviews that "are signed, dated, detailed, and richly illustrated".[6] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[7][8] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[9] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[10]

Cars.com was previously owned by Classified Ventures, LLC, a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, and A.H. Belo. On August 5, 2014, Gannett announced that it would buy out the remaining stakes in Classified Ventures it did not already own, for $2.5 billion.[11][12][13][14][15]

Marketing[edit]

Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[16][17][18][19]

Television[edit]

Since July 1998, Cars.com has been in partnership with Tom and Ray Magliozzi of Car Talk[20] and the website includes a Cartalk advice section.[6]

Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[21]

References[edit]

  1. ^ "Cars.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Gannett buys the rest of Cars.com for $1.8 billion". Bloomberg Businessweek. October 1, 2014. 
  3. ^ "Company Facts". Retrieved 20 April 2011. 
  4. ^ "Editorial Masthead". Retrieved 20 April 2011. 
  5. ^ "Management Biographies". Retrieved 20 April 2011. 
  6. ^ a b Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
  7. ^ Martin, Chuck (2011). The Third Screen: Marketing to Your Customers in a World Gone Mobile. Nicholas Brealey Publishing. pp. 8–13. ISBN 9781857885644.  Excerpts available at Google Books.
  8. ^ "McClatchy-backed car venture launches national TV campaign". Sacramento Business Journal. May 3, 2004. Retrieved 2013-07-24. 
  9. ^ Elliott, Stuart (18 October 2007). "Super Bowl XLII Is More Than CX Days Away, But...". New York Times. Retrieved 28 April 2010. 
  10. ^ Morrissey, Brian (16 October 2007). "Yahoo! Bets on Open-Network Approach". Adweek. 
  11. ^ Hall, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Retrieved 5 August 2014. 
  12. ^ Yu, Roger. "Gannett buying rest of Cars.com for $1.8B". USA Today. Retrieved 5 August 2014. 
  13. ^ Sherman, Alex. "Gannett Agrees to $1.8 Billion Buyout of Cars.com Site". USA Today. Retrieved 5 August 2014. 
  14. ^ Hill, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Retrieved 6 August 2014. 
  15. ^ "McClatchy Announces Agreement to Sell Its 25.6% Stake in Cars.com to Gannett". The McClatchy Company. Retrieved 6 August 2014. 
  16. ^ Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
  17. ^ Cars.com Super Bowl Commercial, "Bring OUt Your Confident You"
  18. ^ Cars.com Cares
  19. ^ Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
  20. ^ "Company History". Retrieved 20 April 2011. 
  21. ^ "Business Partners". Retrieved 20 April 2011. 

External links[edit]