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The Phoenicians were a people from the eastern Mediterranean who were mainly traders from the cities of Tyre, Sidon, and Byblos. They colonised much of the Mediterranean and in the year 814 BC, they founded the city of Carthage. After the fall of Phoenicia to the Babylonians and Persians, Carthage became the most powerful Phoenician colony in the Mediterranean and the Carthaginians annexed many of the other Phoenician colonies around the coast of the western Mediterranean, such as Hadrumetum and Thapsus. They also annexed territory in Sicily, Africa, Sardinia and in 575 BC, they created colonies on the Iberian peninsula.
Expansion into Iberia 
After the defeat of Carthage in the First Punic War, the Carthaginian general Hamilcar Barca crushed a mercenary revolt in Africa and trained a new army consisting of Numidians along with mercenaries and other infantry and in 236 BC, he led an expedition to Iberia where he hoped to gain a new empire for Carthage to compensate for the territories that had been lost in the recent conflicts with Rome and to serve as a base for vengeance against the Romans.
In eight years, by force of arms and diplomacy, he secured an extensive territory in Hispania, but his premature death in battle (228 BC) prevented him from completing the conquest.
Fall of the Empire 
The fall of Carthage's Iberian territories came in the Second Punic War. In the year 209, after the Romans had landed on Iberia under the command of Scipio Africanus, they captured the centre of Punic power in Iberia, Cartagena. They then moved south and faced the Punic army of Hasdrubal in the Battle of Baecula but were not able to prevent him from continuing his march to Italy in order to reinforce his brother Hannibal. This catastrophic defeat sealed the fate of the Carthaginian presence in Iberia. It was followed by the Roman capture of Gades in 206 BC after the city had already rebelled against Carthaginian rule. A last attempt was made by Mago in 205 BC to recapture New Carthage while the Roman presence was shaken by a mutiny and an Iberian uprising against their new overlords. But the attack was repulsed. So in the same year he left Iberia, setting sail from the Balearic islands to Italy with his remaining forces.
Art and artefacts of Phoenician influence in Celt-Iberia 
The Lady of Guardamar, found in 1987, is in the Museum of Alicante. When the Lady of Elche was found, it was thought to be of Hellenic influence, but since the discovery of the Guardamar Lady in 1987, in the Phoenician (Carthaginian) site of Guardamar near Alicante (Lucentum), Phoenician would seem to be the appropriate designation.
This series of sculptures can be seen as types of funerary urns to hold ashes. There has been speculation that the Elche bust was originally full-length. Mythological animals of an earlier period – 6th–5th century BC: the Bull of Osuna, the Sphinx of Agost and the Biche of Balazote, are in the Archaeological Museum of Madrid.