Notable musicians represented
Baker is a veteran of the music industry for over 30 years. He is best known for representing singers and songwriters in genres including indie rock, Americana, blues, alt-country, and roots revival music. The Houston Press cited Conqueroo as "one of the go-to publicity firms for folks in the roots-music game". Baker's Conqueroo has represented such clients as: Arthur Alexander, Band of Heathens, Big Sandy, Blues Traveler, Randall Bramblett, J.J. Cale, John Cale, Caitlin Cary, Coal Porters, Robert Cray, Creedence Clearwater Revival, Marshall Crenshaw, Steve Cropper & Felix Cavaliere, Rodney Crowell, Gabe Dixon Band, Chris Darrow, The dB's, The Del-Lords, Dennis Diken with Bell Sound, Thomas Dolby, Eddie Floyd, Steve Forbert, Kinky Friedman, Ruby Friedman, Mary Gauthier, Holly Golightly & the Brokeoffs, Jon Dee Graham, Hank Williams III, Hacienda Brothers, Peter Himmelman, Peter Holsapple & Chris Stamey, "Honeydripper"/John Sayles, Ray Wylie Hubbard, Freedy Johnston, Keb' Mo', Paul Kelly, Scott Kempner, Hal Ketchum, Bill Kirchen, Jake La Botz, Sonny Landreth, Lucero, Raul Malo, Sonny Landreth, Los Lonely Boys, Delbert McClinton, Marley's Ghost, Jimbo Mathus, Anne McCue, James McMurtry, Scott Miller, Gurf Morlix, Shawn Mullins, Willie Nile, Michael Nesmith, NRBQ, David Olney, Over The Rhine, Steve Poltz, Ponderosa Stomp, Vernon Reid, Stan Ridgway, Arlen Roth, Bruce Robison & Kelly Willis, Bobby Rush, Harry Shearer, Billy Joe Shaver, Shoes, Shout! Factory, Chris Smither, South Memphis String Band (Luther Dickinson, Alvin Youngblood Hart, Jimbo Mathus), Stax Records, Chris Stills, Sugar Blue, Otis Taylor, Paul Thorn, Pam Tillis, Tres Chicas, The Trishas, Uncle Monk (Tommy Ramone), Loudon Wainwright III, Was (Not Was), Waterboys, Leo Welch and Adrienne Young.
Before Baker launched Conqueroo, he headed publicity at Capitol Records, I.R.S. Records, Discovery Records and Morgan Creek Records. He spearheaded publicity campaigns for R.E.M., The Finn Brothers, Bonnie Raitt, Shelby Lynne, Delbert McClinton, Cheap Trick, Loudon Wainwright III, Alex Chilton, Susan Tedeschi, Tina Turner, Steve Vai, Concrete Blonde, Frank Zappa, Motown reissues and more.
Prior to becoming a publicist, Baker was music journalist for publications such as the Chicago Reader, Creem, Billboard, Goldmine, and Trouser Press. Baker compiled and wrote liner notes for reissue titles on Universal/Chess Records, EMI/The Right Stuff Records and Motown. In 2012, he wrote liner notes for Buttons: From Champaign to Chicago, an Illinois powerpop compilation on Numero Group.
Baker is a voting member of the Recording Academy (NARAS) since 1979 and served on the organization's Board of Governors both in his native Chicago and Los Angeles. He served on the Board of Directors of the Americana Music Association and Blues Music Association, and on the Music Industry Executive Steering Committee of City of Hope.
Baker runs an indie reissue label called Conjuroo Recordings. Artist releases on Conjuroo include Arvella Gray.
He instructed a UCLA Extension class called "Publicity in the Music Industry" for 20 years, from 1987-2007.
- Michael, William (2010-02-18). "Lonesome Onry And Mean: Two Chicago Cats Remember A "Diamond Ring" And "Spanish Harlem"". Blogs.houstonpress.com. Retrieved 2014-03-09.
- "Charts". Roots Music Report. Retrieved 2014-03-09.
- "Ruby Friedman Orchestra Los Angeles California". RubyFriedman.com. Retrieved 2014-03-09.
- "Latest News". Raul Malo. Retrieved 2014-03-09.
- "A Conversation with Billy Joe Shaver | Twang Nation - The Best In Americana Music". Twang Nation. 2008-01-21. Retrieved 2014-03-09.
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- "Numero Group". Numero Group. Retrieved 2014-03-09.