Caseable

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caseable
Type Public
Founded 2010 (2010)
Headquarters Lauterbach, Hessen, Germany
Area served Worldwide
Founder(s) Klaus Wegener, Marvin Amberg
Key people Klaus Wegener, Marvin Amberg
Industry Internet, E-commerce
Website www.caseable.com
Launched 2010

caseable is an international e-commerce company that specializes in customized design of cases and covers for electronic devices, such as smartphones, laptops, e-readers and tablets. The company is based in Lauterbach (Germany) and has offices in Brooklyn and Berlin. The company has expanded from the USA and Germany to Canada, the UK, Netherlands, France, Austria, Switzerland, Australia and Russia.[1] As of November 2013, the company has approximately 50 employees worldwide.[2]

History[edit]

caseable was founded in New York in March 2010 by Klaus Wegener and Marvin Amberg, who know each other from university.[3][4][5][6] From 2011 to 2012 the company grew by 400%.[7] In 2012 a German production site was opened in Lauterbach in addition to the American one in Brooklyn.[8]

caseable initially offered customized designs for laptop sleeves, but then expanded its product portfolio to smartphone cases, e-reader and tablet covers.[9] Shortly after its foundation caseable began operations in Canada and across Europe. The company opened online retail sites in the UK, Netherlands, France, Austria and Switzerland. In 2013 caseable launched in both Russia and Australia and partnered with Zazzle, which produces the fabric for the iPad cases.[10] In Russia caseable is the first supplier of customized cases and covers for electronic devices.

The products use recycled materials,[3][4][8] and the Lauterbach facility operates entirely on hydraulic water power.

See also[edit]

References[edit]

  1. ^ Annika Bieber, "Caseable - Die Kombination aus Kreativität und Individualität", Crinox, June 16, 2013 (German)
  2. ^ Brady Dale, "Caseable: mobile device swag gets expanded Prospect Heights HQ", technical.ly, November 18, 2013.
  3. ^ a b MO, "Marvin Amberg", Businessinterviews.com.
  4. ^ a b Tina Vonderheid, "Von New York zurück in den Vogelsberg", Lauterbacher Anzeiger, February 17, 2012 (German)
  5. ^ Jens Tönnesmann, "Mit dem Brockhaus ins Ausland", Wirtschaftswoche, November 18, 2011 (German)
  6. ^ Jan Tißler, "Caseable.com: Onlineshop mit Tradition ins 19. Jahrhundert", t3n Magazin, February 10, 2012 (German)
  7. ^ A Revolution in the Making, World Maker Faire New York 2013.
  8. ^ a b Whitney Pastorek, "Create A Product With Emotion, By Giving Customers The Power Of Customization", Change Generation, Co.Exist, Fast Company, September 24, 2012.
  9. ^ Anne Onken, "Schön grell, bitte! Beim Start-up caseable können Kunden ihre Laptop-Tasche individuell gestalten", Die Welt, January 14, 2012 (German)
  10. ^ Lydia Dishman, "How Two Companies Partnered To Turn Design-On-Demand Into High Growth Retail", Forbes, October 18, 2013.

External links[edit]