|This article does not cite any references or sources. (October 2013)|
CASHU is a prepaid online and mobile payment method available in the Middle East and North Africa, a region with a large and young population with very limited access to credit cards. Because of this, cashU has become one of the most popular alternative payment option for young Arabic online gamers and e-commerce buyers.
cashU was established in 2003 by Maktoob in Amman, Jordan but when Yahoo! acquired Maktoob in November 2009 the ownership of cashU was transferred to Jabbar Internet Group which also owns companies like Souq.com, Ikoo, Sukar and Tahadi Games.
Today cashU has established offices in Dubai, Amman and Cyprus
cashU is mainly used for paying for online games, VoIP, matrimonial, IT services, FX trading and download of music and software. Due to cashU's Arabic focus, they have a strict policy to not accept merchants providing gambling and sexual content. cashU also provide a parental control feature allowing parents to limit and control where their kids spend money online.