Destination XL Group
|Traded as||NASDAQ: DXLG|
Number of locations
|Destination XL: 10
Rochester B&T: 16
Casual Male XL: 440
|David A. Levin, CEO|
Home & Living Items
Number of employees
Rochester Big & Tall
Casual Male XL
BT Factory Direct
Destination XL Group, Inc. (DXLG) is the largest retailer of men's big and tall apparel, with operations throughout the United States, Canada and in London, England. The company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG." It operates six chains under the trade names Destination XL, Rochester Big & Tall, Casual Male XL, BT Factory Direct, Shoes XL, and Living XL. The first three businesses do business both in stores and online with Destination XL being the largest of the stores (sort of a combination Casual Male and Rochester store, Rochester Big & Tall the more upscale of the three, and Casual Male more like a normal big and tall store). The other three stores strictly conduct business online. All six stores once had their own websites, but recently Destination XL decided to consolidate the sites into Destination XL's website— therefore, all six online stores are subsections of destinationxl.com.
DXLG is currently in the process of transitioning from Casual Male XL to focus primarily on the Destination XL concept. The Company expects to complete the process by the end of 2015, when it expects to have over 225 stores nationwide.
DXLG also has deals with Sears Canada to provide the Sears Big & Tall clothing lines. It is the largest retailer of such clothing, with about 500 locations in the United States, England and Canada.
National brands carried by the chain include Cubavera, Nautica Jeans, Geoffrey Beene, Calvin Klein, and Reebok. Its in-house brands include Harbor Bay, Oak Hill, Synrgy, True Nation, and CM Gold Series, respectively. In addition, the Destination XL and Rochester stores carry such brands as Polo Ralph Lauren, Brooks Brothers, Robert Graham, True Religion, Peter Millar, Cutter & Buck, Tommy Hilfiger, Lacoste and Paul & Shark and their in-house brands Rochester and Society of One.
What is now Destination XL Group was founded in 1976 by Calvin Margolis and Stanley Berger as Designs, Inc., a chain of retail stores that sold Levi's Dockers.
In May 2002, Designs, Inc. bought the Casual Male Big & Tall chain of stores out of bankruptcy and elected to focus their business on those stores, selling off their other businesses and assuming the Casual Male name.
In 2004, Casual Male hired former champion boxer George Foreman to promote the chain and become the spokesman for new lines of clothing bearing his name. Also in 2004, Casual Male began a program to remodel its stores.
In 2005, Casual Male changed the name of its Casual Male stores from Casual Male Big & Tall to Casual Male XL.
In 2006, the Casual Male purchased Jared M., a custom clothing business that catered to professional athletes and other high profile clients. Casual Male decided in 2007 to discontinue the Jared M. operation due to concerns about its long-term performance.
In May of 2013, the company launched its first advertising campaign supporting the Destination XL brand.
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