Category:Market research

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Market research is commercial research conducted primarily with consumer respondents. The purpose of market research is to study the potential or progress of a business plan. Market research differs from social science on several dimensions. Market research is paid for by a sponsoring company; purchased from a commercial research company; and conducted primarily to test business potential or for applied research purposes. Social science is conducted by academic institutions such universities; is aimed at extending knowledge without commercial intent; and complies to strict standards of scientific research. See Marketing research, Market research, qualitative marketing research, and quantitative marketing research for an overview of this topic.

Subcategories

This category has the following 7 subcategories, out of 7 total.

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Pages in category "Market research"

The following 137 pages are in this category, out of 137 total. This list may not reflect recent changes (learn more).

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