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Gartner defines a portal as "a Web software infrastructure that provides interaction with relevant information assets (for example, information/content, applications and business processes), knowledge assets and human assets by select targeted audiences, delivered in a highly personalized manner." Enterprise portals may face different audiences, including:
- Employees — business-to-employee (B2E)
- Customers — B2C
- Business partners — B2B
Vertical portals focus on accessing specific applications or business functions. Horizontal portals seek to integrate and aggregate information from multiple cross-enterprise applications, as well as specific line-of-business tools and applications.
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