Cathedral City Cheddar
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Cathedral City is Dairy Crest’s leading brand of Cheddar cheese and the most popular brand in the UK.[1] It is produced from a 25-year-old recipe at Davidstow in Cornwall, which has neither city status nor a cathedral.
Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007, Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'. As of 2009 Cathedral City Cheese is advertised with the line “Mature, yet Mellow”.
[edit] References
- ^ 14 October. "Cathedral City cheese set for £10m relaunch | News". Marketing Week. http://www.marketingweek.co.uk/cathedral-city-cheese-set-for-%C2%A310m-relaunch/3005553.article. Retrieved 2012-02-10.
[edit] External links
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