From Wikipedia, the free encyclopedia
  (Redirected from Cavin Kare)
Jump to: navigation, search
CavinKare Pvt . Ltd.
Type Private
Industry Conglomerate
Founded 1983
Founders C.K.Ranganathan
Headquarters Chennai, Tamil Nadu
Area served Worldwide
Key people C.K.Ranganathan (Chairman)
Products FMCG, Foods

CavinKare is an Indian conglomerate headquartered in Chennai, India. The company started its venture in 1983 as Chik India. In 1990, it was renamed as Beauty Cosmetics Pvt. Ltd. and was subsequently rechristened as CavinKare Pvt. Ltd. in 1998[1] The company has transformed from Personal care player to an FMCG conglomerate with diversifying in Dairy, Foods, Snacks, and beverages business. CavinKare has strategic partnerships with Coty Inc. for Adidas[2] and Jovan brands[3] and Hawpar International for Tiger Balm. The company has also expanded its research across the globe. Cavinkare has its presence in more than 21 countries.

Talking about the chairman, Mr. CK Ranganathan, the Founder Chairman of CavinKare, was born in the small coastal town of Cuddalore, Tamil Nadu. He set up Chik India in 1983 with an initial investment of Rs. 15,000 with Chik Shampoo as its first product. He later renamed the company as CavinKare to create innovative products by combining the best of nature and technology and improve the lifestyle of people across the country.

Mr. CK Ranganathan was conferred the prestigious, Entrepreneur of the Year Award by the Economic Times in 2004. He was the Chairman of Confederation of Indian Industry (CII), Tamil Nadu State Council for the year 2009-10. He is the former president of the Madras Management Association. Mr. CK Ranganathan is one of the founding members of the Ability Foundation – an NGO working towards the rehabilitation of the physically challenged. He also instituted the CavinKare Ability Awards in 2003 to celebrate the exemplary spirit of individuals who have risen above their physical limitations to display great achievements in life.

CavinKare brand portfolio[edit]

  • Chik
  • Meera
  • Karthika
  • Nyle
  • Indica
  • Fairever
  • Spinz
  • Raaga Professional
  • Chinni's
  • Ruchi
  • Garden Namkeens
  • Cavin's
  • Maa fruit drink
  • Trends in Vogue
  • Green Trends
  • LimeLite
  • Trends Academy

International business[edit]

The International Business division was set up in 1999. The company has been marketed in more than 21 countries for personal care brands and food which also includes the countries like Sri Lanka, Nepal, Bangladesh, Malaysia, Singapore and GCC countries.[4]

Strategic alliances[edit]

CavinKare has alliance with COTY Corporation and with Haw Par Corporation Limited.[5] Cavinkare is currently marketing and distributing the Adidas and Jovan personal care range in India. The company is also marketing the product Tiger Balm from Haw par corporation.[6][7]

Research and development department[edit]

CavinKare Research Centre (CRC) is located at Ekkattuthangal in Chennai city. It is wholly owned by CavinKare Pvt. Ltd. The Dept. of Scientific and Industrial Research (DSIR), Govt. of India recognizes CRC.Research efforts of CRC also aim to generate Intellectual Property that will be useful for the development of proprietary products leading to leadership, which helps build global partnerships.[8]

Manufacturing Facilities[edit]

CavinKare has its own manufacturing plants in and around the world. The Haridwar Plants manufactures shampoo, facial creams, moisturizing lotions, talcum powder, hair dyes and herbal powder. The Puducherry plant manufactures deodorants and other personal care products. The Bhiwandi plant manufactures of Garden Namkeens. Both Erode and Kanchipuram have Dairy plants where milk, curd, UHT milk, butter, skimmed milk etc.[9] The Hasnabad Plant helps in the manufacturing of beverages. In addition to domestic manufacturing plants, CavinKare Pvt. Ltd operates plants in Bangladesh as CavinKare Bangladesh Pvt. Ltd.[10] and in Sri Lanka as CavinKare Lanka Pvt. Ltd.[11] CavinKare also has partnerships with various reputed third party manufacturers in Andhra Pradesh and Tamil Nadu for the manufacture of food products like pickles.[12]

Trends in vogue - Group company[edit]

Trends In Vogue Private Limited, a CavinKare initiative came into being in July 2002. It operates two salon chains – Limelite[13] and Green Trends.[14] Both brands have branches across the country. Trends in vogue also run a Trends academy which trains the candidates who are recruited in the salon industry.[15]

Corporate Social Responsibility[edit]

CavinKare's focus concerning CSR initiatives revolves around Caring for disabled persons of the society, Providing quality education for economically weaker deserving students of rural sections, Recognizing small time entrepreneurs with innovative ideas and concepts, Supporting a deserving social cause for poor people.

CavinKare Ability Awards

As part of the Corporate Social Responsibility (CSR) initiatives, CavinKare is associated with the Ability Foundation, an NGO working towards the betterment, empowerment and rights of the disabled community. The awards have been organized for the past ten years in succession and have now grown in stature and recognition.[16] These national awards recognize the spirit of achievement of the differently abled. They are for individuals, who have pursued solutions and gone beyond the 'normal', the trials, travails and tribulations, towards achievement.[17]

Chinnikrishnan Innovation Awards

CavinKare celebrates the spirit of entrepreneurship with 'The Chinnikrishnan Innovation Awards'.[18] Entrepreneurs running small/tiny-scale enterprises, headquartered in Tamil Nadu and Puducherry, with an annual turnover not more than Rs. 5 crores, are eligible to apply.[19][20]

Dr. M S Swaminathan Award for Environment Protection

CavinKare, in association with Rotary club of Madras East, presents an award every year instituted in the name of Professor Swaminathan, an internationally acclaimed agriculture scientist. An eminent personality who has contributed to the cause of environment protection is chosen and honoured with this award every year. These awards are constituted to honour companies or eminent persons who have contributed to the society to improve living conditions and public health while protecting the environment and natural resources.

Educational institution[edit]

CK School of Practical Knowledge

CavinKare patronises a school in the coastal area of Cuddalore. The objective is to apprise students of small business operations and develop in them, a business acumen with emphasis on real life situations. Students will be exposed to lectures on entrepreneurship and small business models by experts from the industry.[21]

CK College of Engineering and Technology

CavinKare runs an institution of higher education viz. the CK College of Engineering and Technology, situated in Cuddalore with an aim to impart professional education, especially to the people in the coastal regions of Tamil Nadu. The college includes all modern amenities - students' classrooms and labs, a well-stocked library with books and recourses and a Wi-Fi enabled campus.[22]

See also[edit]


  1. ^ [1]
  2. ^ [2]
  3. ^ [3]
  4. ^ [4]
  5. ^ Haw Par
  6. ^ [5]
  7. ^ [6]
  8. ^ [7]
  9. ^ [8]
  10. ^ [9]
  11. ^ [10]
  12. ^ [11]
  13. ^ [12]
  14. ^ [13]
  15. ^ [14]
  16. ^ [15]
  17. ^ [16]
  18. ^ [17]
  19. ^ [18]
  20. ^ [19]
  21. ^ [20]
  22. ^ [21]

External links[edit]