Cebu Pacific

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Cebu Pacific Air
Cebu Pacific Logo.svg
IATA
5J
ICAO
CEB
Callsign
CEBU AIR
Founded August 26, 1988 (1988-08-26) (as Cebu Air)
Commenced operations March 8, 1996; 18 years ago (1996-03-08)
Hubs
Fleet size 52
Destinations 60
Company slogan Why everyone flies.
Parent company JG Summit Holdings, Inc.
Headquarters

Airline Operations Center Building
Manila Domestic Airport Complex

Old Domestic Road, Pasay City, Philippines 1301
Key people John Gokongwei, Jr. (founder & Chairman Emeritus), James Go (Chairman), Lance Gokongwei (President and Chief Executive Officer)
Revenue Increase PHP26.7 billion(US$600.6 million)(1H2014)
Net income Increase PHP3.2 billion (US$71.4 million)(1H2014)
Website www.cebupacificair.com

Cebu Air, Inc., operating as Cebu Pacific Air, is an airline based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila, the Philippines.[2] It offers scheduled flights to both domestic and international destinations. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport.,[3] Francisco Bangoy International Airport,[4] Iloilo International Airport[5] and Kalibo International Airport.

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, The company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments.[6] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[7] Cebu Pacific carried 12.3 million passengers in 2012 and is now the largest carrier in the Philippines.

Cebu Pacific is a low-cost carrier following to a large degree the concept known from other such carriers around the world.

History[edit]

One of Cebu Pacific's Airbus A320-200 at Legazpi Airport.
Ceb, Cebu Pacific's Mascot

The airline was established on August 26, 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on August 30, 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[4] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.[8] On March 1, 2002, it commenced thrice-weekly flights to Seoul.[9] Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[10]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[11] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[12] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[13]

In May 2005, Cebu Pacific received two Airbus A320 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila to Davao City.

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[14] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.[15]

One of Cebu Pacific's ATR-72 aircraft at the Ninoy Aquino International Airport.

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR-72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[16]

On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[17]

In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[18]

On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.[19]

On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008.[20] The initial two ATRs fly on routes such as Cebu to Bacolod.

Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[21]

On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[22]

On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline has fanpage on Facebook social network [1] and has a Twitter account at @CebuPacificAir.[23]

In September 2010, a video surfaced on the popular video sharing website YouTube which showed three female flight attendants dancing along to two popular pop songs (Just Dance by Lady Gaga and California Gurls by Katy Perry) as they performed the safety demonstration. The video subsequently became a viral video.[24]

On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila to Beijing. The airline targets to reach the 100 million passengers mark in 2015.[25]

Cebu Pacific is planning to commence international long-haul flights to Middle-East, U.S.A., Australia and some parts of Europe using Airbus A330-300.[26] The first long haul flight commenced in Dubai, United Arab Emirates in October 7, 2013.[citation needed]

Cebu Pacific are also applying for rights for a daily service to Auckland in New Zealand.[27]

Cebu Pacific will open flights between Manila and Kuwait which began last September 2, 2014 while flights between Manila and Sydney will begin on September 9, 2014.

In September 2014, Cebu Pacific announced non-stop, thrice-weekly flights between Manila and Dammam in Saudi Arabia which will start on October 4, 2014 and Riyadh on October 1, 2014. [28]

Destinations[edit]

Domestic route map of Cebu Pacific as of February 2013.
International route map of Cebu Pacific as of July 2014.

Cebu Pacific flies to 34 domestic destinations, and to 24 international destinations in 14 countries

Passenger Statistics[edit]

Year Passengers carried Growth
2006 3,456,000
2007 5,490,267 Increase 58.8%
2008 6,750,000 Increase 23.0%
2009 8,760,000 Increase 29.7%
2010 10,460,000 Increase 19.4%
2011 11,940,000 Increase 14.1%
2012 13,260,000 Increase 11.0%
2013 14,351,765 Increase 8.3% [29]

Fleet[edit]

One of Cebu Pacific's Airbus A319 landing at Tagbilaran City.
A Cebu Pacific Airbus A320-200 at Lumbia Airport in Cagayan de Oro, Mindanao.

In April 2005, Cebu Pacific signed a joint-venture agreement with SIA Engineering Company for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd and Cebu Pacific.

In March 2007, Cebu Pacific announced an order of 10 Airbus A320s, plus 10 options. The firm orders are for delivery from 2010 to 2012, while the options are for delivery from 2011 to 2013. In order to bridge the gap from now until the first delivery in 2010, CEB will be taking short- to medium-term leases on Airbus A320 aircraft. 4 will be leased in 2008, with a further three to four being leased in 2009.

On December 18, 2008, Cebu Pacific announced that they have ordered an additional four ATR-72-500 turboprop aircraft. This order increases their order of ATR-72 aircraft from 6 firm plus 8 options to 10 firm plus 8 options.[19]

On June 16, 2009 at the Paris Airshow, Airbus announced that Cebu Pacific had increased its outstanding A320 orders to 15 with a new firm order for 5 aircraft. The additional planes are scheduled for delivery starting 2013.[30] Cebu Air Inc. said on April 20, 2010 it would purchase an additional 7 Airbus A320s, bringing to 22 its pending orders from European manufacturer Airbus, a unit of EADS.[31]

In June 2011, Cebu Air Inc. announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The A320s would be delivered between 2015 and 2021, while the A321neo fleet would arrive from 2017 to 2021. The airline also took 10 additional options for the Airbus 321neos. Previous orders for 18 A320 to be delivered through 2014 brought the total Airbus order to 55.[32]

On January 31, 2012 the airline announced a lease order for eight Airbus A330-300 aircraft for use in long-haul flights.[26]

Current[edit]

As of May 2014, the Cebu Pacific fleet consists of the following aircraft with an average age of 4.1 years:[33][34]

Cebu Pacific fleet
Aircraft In Service Orders Options Passengers
EIS
Notes
Airbus A319-100 10 156 2005
Airbus A320-200 30 11 179/180 2005 Planes delivered from 2013 onwards will be equipped with Sharklets.
Airbus A321neo 30 10 220 2017 Deliveries 2015 – 2021[35]
Airbus A330-300 5 1 436 2013[26][36]
Leased from CIT Aerospace.[37]
ATR 72-500 8 8 72 2008
Total 52 43 18

Retired[edit]

A Cebu Pacific Boeing 757-200 taxiing at Singapore Changi Airport
A Cebu Pacific DC-9 during its last flight to Mactan-Cebu International Airport in 2006
Cebu Pacific Retired Fleet
Aircraft Year Retired Replacement
McDonnell Douglas DC-9-30
2006
Airbus A319-100/Airbus A320-200
Boeing 757-200
2006
Airbus A320-200/Airbus A330-300

Partnerships[edit]

Cebu Pacific was the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement[citation needed].

Incidents and accidents[edit]

  • On June 2, 2013, Cebu Pacific Flight 971, an Airbus A320-200 carrying 165 passengers inbound from Manila, had a runway excursion at Francisco Bangoy International Airport and investigators have found the cause was likely human error. There were no fatalities, however the plane was heavily damaged.[39]

References[edit]

  1. ^ CebuPac opens Kalibo hub
  2. ^ "Call Center / Guest Services / Product Ideas." Cebu Pacific. Retrieved on March 31, 2010.
  3. ^ CEB eyes Clark
  4. ^ a b "Directory: World Airlines". Flight International. 2007-04-03. p. 62. 
  5. ^ "CEB launches direct flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan" (Press release). Cebu Pacific. July 16, 2012. Retrieved July 16, 2012. 
  6. ^ Amojelar, Darwin (June 30, 2014). "Layoffs begin at Tigerair amid takeover by Cebu Pacific". InterAksyon. Retrieved 2 July 2014. 
  7. ^ Blachly, Linda (October 26, 2010). "Cebu Pacific now largest LCC IPO offered globally". ATWOnline. Retrieved 10 June 2013. 
  8. ^ Cebu Pacific Flies to Hongkong
  9. ^ Cebu Pacific takes off for Seoul
  10. ^ Flying between Subic Seoul. Cebu Pacific. Retrieved 2008-03-31. 
  11. ^ Flies Manila-Singapore
  12. ^ Cebu Pacific Flies direct flight to Singapore from Cebu
  13. ^ "Cebu Pacific Flies from Cebu to Hongkong". Retrieved 2008-03-31. 
  14. ^ Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark
  15. ^ Cebu Pacific now flying Cebu – Clark
  16. ^ Cebu Pacific orders up to 14 brand new ATR72-500 aircraft
  17. ^ "Cebu Pacific to make Davao its 3rd hub" (Press release). Cebu Pacific. 2007-11-12. Retrieved 2007-11-12. 
  18. ^ "Directory: CebuPac’s next meal: Regional, US routes". 
  19. ^ a b Philippines' Cebu Pacific to by 4 more ATR turbo-prop planes
  20. ^ Cebu Pacific takes delivery of first ATR 72-500 aircraft. Cebu Pacific. Retrieved 2008-03-22. 
  21. ^ "Cebu Pacific expects new Airbus arrival". Retrieved 2008-03-29. 
  22. ^ Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth
  23. ^ Why time is running out for the Singapore Airlines brand to get into Web 2.0
  24. ^ Cebu Pacific FAs dancing
  25. ^ Cebu Pacific Reaches 50 Million Passengers Mark
  26. ^ a b c "Cebu Pacific to launch budget long-haul flights in Q3 2013" Cebu Pacific. Retrieved 31 January 2012.
  27. ^ http://www.stuff.co.nz/travel/news/9970707/Plans-for-direct-flights-from-the-Philippines
  28. ^ http://www.abs-cbnnews.com/business/09/05/14/cebu-pacific-offers-p1-fare-saudi-arabia
  29. ^ CEBU AIR, INC. Operating Statistics
  30. ^ "Cebu Pacific increases outstanding A320 orders to 15". airbus.com. 16 June 2009. Retrieved 10 June 2013. 
  31. ^ "Cebu Pacific orders more A320s". airbus.com. 20 April 2010. Retrieved 10 June 2013. 
  32. ^ "Cebu Pacific orders 30 A321neos, firms seven A320 options" By Ghim-Lay Yeo, FlightGlobal. 16 June 2011
  33. ^ Cebu Pacific fleet ch-aviation.ch
  34. ^ CEBU Pacific Air – Our Fleet
  35. ^ "CEB doubles fleet again with new USD3.8B Airbus Deal" (Press release). Cebu Pacific. Retrieved September 11, 2013. 
  36. ^ Cebu Pacific to become new A330 operator | Airbus News & Events
  37. ^ Cebu Pacific Air – Why everyone flies
  38. ^ Accident description, aviation-safety.net.
  39. ^ Manlupig, Karlos (2 June 2013). "Cebu Pacific plane overshoots Davao airport runway". Retrieved 3 June 2013. 

External links[edit]