Celebrity Fitness

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Celebrity Fitness
Type Private
Industry Health and Fitness
Genre Fitness
Founded Jakarta, Indonesia (2003)
Founder(s) John Franklin, Mike Duane Anderson, John Joseph Sweeney
Headquarters Jakarta, Indonesia
Number of locations Indonesia 26 clubs
Malaysia 15 clubs
India 2 club; 2 clubs Singapore
Key people Martin Darby (CEO)
Employees ~2,000
Website www.celebrityfitness.com

Celebrity Fitness is one of Asia's health and fitness club operators. Celebrity Fitness currently has 45 clubs in 4 different countries. Every Celebrity Fitness club offers personal training, yoga, and aerobic fitness programs for its members. The CEO is Martin Darby.

Background[edit]

Celebrity Fitness was founded in 2003 by former employees of the 24 Hour Fitness chain, John Franklin, Mike Anderson and JJ. Sweeney. Their first employee was local Indonesian Hendra Nugraha, now a member of the senior management team. Celebrity commenced operations in February 2004 with the opening of a club in Jakarta.

Areas within the clubs are also designated lounge and salon areas, and Celebrity Fitness clubs are generally located within shopping malls.

In 2005, Celebrity Fitness entered the Malaysian market, opening its first club in Kuala Lumpur. The Malaysian business expanded in 2009 with the purchase of California Fitness (Malaysia) gyms.

In 2007, the majority shareholding of Celebrity Fitness was acquired by Navis Capital Partners, with subsequent expansion into Turkey (which the company exited in July 2010) and India with the opening of the first Indian club, sited in Gurgaon.[1] In May 2010, Navis appointed Martin Darby as Celebrity Fitness Group CEO.

As of 2013, Celebrity Fitness has 170,000 members and over 40 clubs. In 2011, Celebrity Fitness continued its expansion with the opening of its second New Delhi club (West Mall, Rajouri Gardens), its first club in Sumatra (Sun Plaza, Medan), its fifth club in Java (Paragon Mall, Semarang), and continued expansion in Jakarta and Kuala Lumpur. Celebrity Fitness is currently the largest fitness chain in Indonesia and since 2012 the largest in Malaysia.[citation needed]

Countries[edit]

Indonesia[edit]

Celebrity Fitness was the first gym company of its kind in Indonesia.[2] In 2004, Celebrity opened its first gym in Jakarta's e'X Mall at Plaza Indonesia. The company has the largest gym network in Indonesia and is the market leader, by number of clubs and members, ahead of Fitness First and Gold's Gym. As of mid-2011, Celebrity Fitness had locations in Jakarta, Surabaya, Bandung, Bekasi, Bogor, Semarang Central Java and soon opening in Medan, totaling 20 clubs.

Malaysia[edit]

In 2004, Celebrity Fitness opened its first gym at the 1 Utama shopping mall in Petaling Jaya located near Kuala Lumpur. Celebrity Fitness is the second largest fitness chain in Malaysia by number of locations (with 9), behind Fitness First (12) but ahead of True Fitness (4). In September 2009, Celebrity Fitness acquired all of California Fitness's gyms in Malaysia.[3] Miss World Malaysia finalists work out at Celebrity.[4] The Bangsar Village 2 gym is where Amber Chia, a former Celebrity Fitness brand ambassador,[5] announced that production of the show Malaysia’s Supermodel Search Presents Ford Supermodel of the Year would be delayed until further notice.[6]

India[edit]

In December 2008, Celebrity Fitness commenced operations in India with its first gym in Gurgaon located near Delhi.[1]

Membership types[edit]

Celebrity Fitness has offered different types of membership packages since it opened, which can generally be grouped in two categories: Terms (all membership fees are pre-paid upfront) and Dues (membership fees are paid on a monthly basis). There are also different packages for members who only want access to one club, as opposed to members who want access to all clubs. Since 2009, Celebrity Fitness sells primarily Dues memberships. The company also offers Corporate membership packages for corporations aiming to improve the health of their employees.

References[edit]

External links[edit]