Celestial Seasonings

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Celestial Seasonings
Type Subsidiary
Industry Tea
Founded 1969
Headquarters Boulder, Colorado
Key people Peter Burns, President
Products Herbal tea
Parent Hain Celestial Group
Website www.celestialseasonings.com

Celestial Seasonings is a tea company based in Boulder, Colorado, United States that specializes in herbal teas (infusions), but also sells green, white, chai, and black teas. They account for over $100,000,000 in sales in the United States annually.[1] All of their products are certified kosher and all-natural, and many are certified organic as well. The Boulder factory conducts free guided tours daily and has a sampling bar for visitors to try any drink for free, as well.

History

A teapot from the company tour

Celestial Seasonings founders Mo Siegel, John Hay, Peggy Clute and others started gathering herbs and flowers in the mountains around Boulder and selling them to local health-food stores in 1969. The company name was derived from co-founder Lucinda Ziesings' nickname.[2]

In the 1970s the company grew rapidly, creating popular herbal tea blends (such as Sleepytime and Red Zinger) and moving to larger headquarters twice; they were selling internationally by 1977. Celestial Seasonings created and sponsored the Red Zinger Bicycle Classic race in Colorado during the 1970s. The company became known for the labels on their tea packages which featured colorful paintings of fantasy scenes that attempted to illustrate the flavor blend.

Celestial Seasonings was purchased by Kraft Foods in 1984,[3][4] which expanded the marketing of the brand both nationally and internationally. Mo Siegel retired in 1986, and the next year, Kraft announced they would sell Celestial Seasonings to Lipton.[5] The sale was successfully challenged by Bigelow under anti-trust laws, and local management purchased the company back from Kraft in 1988.

In 1990 Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Mo Siegel returned in 1991 to serve as CEO. The company continued to grow and introduce new products through the 1990s.

Celestial Seasonings merged with natural food company The Hain Food Group in 2000 to form the Hain Celestial Group. Mo Siegel retired for the second time in 2002.

References

  1. ^ Modern Marvels: "Tea Education" (episode 553), December 13, 2006.
  2. ^ Celestial Seasonings' Interactive Timeline. Accessed Feb 14, 2008.
  3. ^ Sanger, D. E. (1984). "Kraft to Buy Celestial". The New York Times.
  4. ^ "Kraft Agrees to Buy Celestial Seasonings". (1984). The Washington Post.
  5. ^ John Gorman (1987-12-08). "Kraft Sells Celestial Seasonings". Articles.chicagotribune.com. Retrieved 2014-07-14. 

External links