Cellular South
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| Type | Private |
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| Founded | 1988 |
| Founder(s) | Wade H. Creekmore, Jr. and James H. "Jimmy" Creekmore, Sr. |
| Headquarters | Ridgeland, Mississippi, United States |
| Number of locations | 75 stores |
| Area served | Memphis metropolitan area Jackson, Mississippi Coastal Alabama Florida Panhandle |
| Key people | Hu Meena - President; Suzy Hays - Senior Vice President, Sales and Marketing; Tony Kent - Senior Vice President, Engineering and Network Operations; Greg Latour - Senior Vice President, Strategic Development; Sherry Stegall - Senior Vice President |
| Industry | Wireless voice and data services |
| Products | CDMA2000 1xRTT and EV-DO (wireless voice and data services), SMS (text messaging), MMS (picture messaging), BREW, Push to Talk, BlackBerry, Mobile banking, E-mail |
| Services | CDMA EV-DO |
| Parent | Telapex, Inc. |
| Website | cellularsouth.com |
Cellular South is the largest privately held wireless provider in the United States[1] and is licensed to provide wireless service to a population of more than five million people, which includes the Memphis Metropolitan Area, Jackson, Mississippi area, throughout all of Mississippi, along Coastal Alabama including Mobile, Alabama, and the Florida Panhandle through Destin/Seaside. The company constructed new headquarters in 2007 in Ridgeland, Mississippi and a new Technical Operations Center in Jackson, Mississippi the same year. Cellular South's parent company, Telapex, Inc., and affiliate company, Telepak Networks, are also located in the Ridgeland headquarters. The company operates three call centers in Mississippi and more than 75 retail locations.
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[edit] Beginnings
Cellular South launched its wireless service on the Mississippi Gulf Coast on February 4, 1988, using AMPS technology. Mississippi football legend and Drew, Mississippi native Archie Manning made the company’s inaugural call from Gulfport, Mississippi to then U.S. Representative Trent Lott in Washington, D.C.[1][2].
[edit] Growth
The company has grown steadily year after year and began an even more aggressive expansion in 1999. Since then, Cellular South has invested more than US$700 million in its wireless network, including constructing 1,403 cell sites, a high-speed wireless broadband network and a permanent microwave ring for redundancy across the Gulf Coast region. Cellular South provides flat-rate, unlimited voice and data plans, nationwide digital coverage, a 3G voice and data network and Discover Centers to teach wireless users how to use wireless features and applications on their smartphones.
Cellular South celebrated its 20th Anniversary in February 2008.
In April 2008, Cellular South received broad media and blog attention when it started a limited time offer to pay early termination fees, thus allowing customers to switch carriers without charges. This was done via a credit of up to $200 on a customer's account to offset the early termination fees imposed by the customer's former wireless carrier.[3][4][5]
[edit] Community involvement
The primary community focus of Cellular South is on improving opportunities for education through the Cellular South Foundation, which is a private foundation funded by Cellular South. The foundation's stated mission is to provide grants to Mississippi institutions of higher learning in order to help advance college education opportunities at these universities. The Foundation encourages and helps, through its Gameplan educational initiative, prepare high school students for college enrollment and through academic scholarships.
Additionally, the foundation provides academic scholarships to Mississippi's eight public universities and financial assistance to community organizations that include the Boys & Girls Clubs of America, Habitat for Humanity, Stewpot Community Services, Blair E. Batson Hospital for Children, St. Jude Children's Research Hospital, Make-a-Wish Foundation, March of Dimes, The Mustard Seed, The Salvation Army, Special Olympics and the YMCA.
Cellular South also holds corporate sponsorships for:
- The Cellular South Cup professional tennis tournament in Memphis
- The University of Mississippi, Mississippi State University, University of Southern Mississippi and University of Memphis athletic programs
- The Memphis Redbirds and Mississippi Braves minor league baseball teams
- The Mississippi RiverKings hockey team
- The Conerly Trophy award to Mississippi's best 4-year college football player
- The Ferriss Trophy award to Mississippi's best 4-year college baseball player
- The Howell Trophy award to Mississippi's best men's 4-year college basketball player
- The Gillom Trophy award to Mississippi's best women's 4-year college basketball player
[edit] References
- ^ a b Delta Business Journal: Cellular South celebrates 15th anniversary
- ^ CellularSouth.com: History/Timeline (including transcript of the first call made between Manning and Lott
- ^ Consumerist.com: Cellular South Pays Your Early Termination Fee If You Switch To Them
- ^ Mississippi Business Journal: Cellular South offering 'switch' money
- ^ Business Week: Wireless Carriers to Pay for Customers' Switching?
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