Central location test
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Central location tests are a type of qualitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.
Central Location Test (CLT) is one of in which the research is conducted in a premises such as a room in a shopping mall. Consumers would be recruited to participate in a research product on the shopping mall and the research would be conducted and completed at that time.
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