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However, Centre is not situated in the geographical centre of France, and the name was criticized as being too dull and nondescript. Proposed names for the region included Val de Loire after the Loire Valley (the main feature of the region) or "Cœur de Loire" (i.e. "Heart of Loire"). On 17 January 2015, in the wake of the proposed reorganization of French regions, the region's official name was changed to "Centre-Val de Loire":Val de Loire is associated with positive images of the Loire Valley, such as the châteaux, the gentle and refined lifestyle, wine, and the mild and temperate climate, all of which attract many tourists to the region.