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Centrebet originated from Alice Springs, Northern Territory and was the first bookmaker to be licensed in Australia in 1993 and the first bookmaker to go online in the Southern Hemisphere. Centrebet was acquired by its biggest domestic rival, the SportOdds Group in 2003 for the sum of A$46.55 million. In 2005, SportOdds merged its Centrebet, SportOdds.com and SuperOdds.co.uk businesses into one entity, known as Centrebet.
Centrebet is the second largest private bookmaking company in Australia and one of the biggest bookmakers in the world, with betting across all sports (both within and outside of Australia), horse racing and other events, including Australian elections and television shows. The Centrebet Group offers over 4000 individual betting options every week.
The Centrebet Group has recently commenced expansion of its core operations to include online gaming, including poker and casino. However, due to Australia's Interactive Gambling Act, the Group is not permitted to offer gaming products to Australians. In 2006, the company listed on the Australian Stock Exchange.
In January 2011 Centrebet acquired the naming rights to Penrith Stadium; under sponsorship rights it will be known as Centrebet Stadium Penrith for the next five years. In February 2011 a three-year deal as a major sponsor of the St Kilda Football Club was also announced.
- Williams, Robert J.; Wood, Robert T.; Parke, Jonathan (2012-11-27). Routledge International Handbook of Internet Gambling. Routledge. pp. 3–. ISBN 9780415594431. Retrieved 5 February 2013.