Century 21 Real Estate
|Type||Subsidiary of Realogy|
|Headquarters||Madison, New Jersey, U.S.|
|Number of locations||74 countries and territories|
|Key people||Rick Davidson, President & CEO; Greg Sexton, COO; Mike Miedler, SVP Franchise Sales|
|Revenue||Current information not available.|
Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The System consists of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with over 100,000 sales professionals.
The 2012 Millward Brown consumer survey revealed, for the 14th year in a row, Century 21 Real Estate LLC is the estate brand with the highest level of brand awareness as well as the most respected brand in the industry.
Since December 2012, www.Century21.com has been the most visited real estate franchise web site.
The company is owned by Realogy, which also owns Coldwell Banker, Corcoran Real Estate, Sotheby's International Realty, Better Homes and Gardens Real Estate and ERA Real Estate. Century 21 Real Estate is headquartered in Madison, New Jersey.
Here Bartlett revealed how they decided on the name:
We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.
— Art Bartlett