Century 21 Real Estate

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Century 21 Real Estate LLC
Type Subsidiary of Realogy
Industry Real Estate
Founded California (1971)
Headquarters Madison, New Jersey, U.S.
Number of locations 74 countries and territories
Key people Rick Davidson, President & CEO; Greg Sexton, COO; Bev Thorne, CMO; Mark Foreman, SVP Strategic Growth & Industry Relations; Mike Miedler, SVP Franchise Sales
Revenue Current information not available.
Employees 100,000
Website www.century21.com

Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The System consists of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with over 100,000 sales professionals.[1]

The 2012 Millward Brown consumer survey revealed, for the 14th year in a row, Century 21 Real Estate LLC is the estate brand with the highest level of brand awareness as well as the most respected brand in the industry.

Since December 2012, www.Century21.com has been the most visited real estate franchise web site.[2]

The company is owned by Realogy, which also owns Coldwell Banker, Corcoran Real Estate, Sotheby's International Realty, Better Homes and Gardens Real Estate and ERA Real Estate. Century 21 Real Estate is headquartered in Parsippany-Troy Hills, New Jersey.[1]

History[edit]

Century 21 was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County, California.[3]

Here Bartlett revealed how they decided on the name:

We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.

— Art Bartlett[4]

See also[edit]

References[edit]

  1. ^ a b http://www.century21.com/aboutus/index.jsp
  2. ^ . COMSCORE 12/13-3/13.  Missing or empty |title= (help)
  3. ^ Alejandro Lazo (6 January 2010). "Co-founder of real estate giant Century 21". Los Angeles Times. Retrieved 30 September 2012. 
  4. ^ Hayes, John P. (1990) Art Bartlett: The Man Who Redefined Franchising

External links[edit]