Cerealicious

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Cerealicious
Type Private
Industry Restaurants
Founded 2005 in Manila, Philippines
Headquarters University of Santo Tomas, España, Manila, Philippines
Key people Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas
Products Fast food, cereals

Cerealicious is a fast-food restaurant chain based in the Philippines. There are 12 branches: ten are located in Manila, one in Cebu, and one in Davao. Cerealicious offers Post, Nestle, and Kellogg's cereals with milk and a wide range of additional toppings. It incorporates local flavors to serve Filipino taste.

History[edit]

Cerealicious began early in 2005 when a group of college friends and officemates decided to offer a new way of eating cereals outside of home. The group saw that the market needed healthier, yet palatable food options. After a year of planning, the first Cerealicious outlet opened on January 4, 2006 inside the University of Santo Tomas compound.

After a few months, the business expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, Cerealicious expanded into Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as St. Paul College Pasig, Saint Pedro Poveda College, De La Salle University, De La Salle Zobel, Ateneo de manila University, Don Bosco Technical Institute - Makati, Ateneo de University and FEU - East Asia College.

Products[edit]

Create-Your-Own allows customers to experiment with the assorted cereal brands with either dry or low-fat milk topped off by a variety of toppings such as nuts, fruits, cookies, and candies.

Cerealicious offers a drink made of cereals called "Cerealicious Smoothies". These are shakes that are mixed with cereals to give them a crunchy texture. They are branded as "cereal meal[s] on the go".[1]

Cereal Blockbusters[edit]

Cerealicious offers Cereal Blockbusters, which are set combinations of cereals, milk slush, and toppings. Each is named after a hit movie. Available Blockbusters include:

Other Cereals[edit]

References[edit]

  1. ^ Yehey!Lifestyle Food - Changing views on breakfast cereals