Ceres Fruit Juices

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Ceres Fruit Juice
Industry Fruit Juice
Founded 1986
Area served
South Africa, Europe, North America, Asia
Key people

Pieter Hanekom (CEO)
M. J. Truter (CFO)

W. Botha (Technical Executive)
L. J. Green (Operations Executive)

T. Naidoo (Legal Executive)[2]
Products Ceres Fruit Juices, Liqui-Fruit, Superfruit, Caribbean, Daly’s, Wild Island and Squeeza[1]
Parent Pioneer Foods Group
Slogan The perfect place to grow juice
Website www.ceres.co.za

Ceres Fruit Juices Pty Ltd is a company based in South Africa. It produces fruit juice and other fruit based products. Pieter Hanekom is CEO.

Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa and imported to many areas including North America, Europe, and Asia. The United States is one of their largest markets.

The company is named after the town of Ceres in the Western Cape, South Africa where it was first founded in 1986. The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits.


Ceres, attributed with the same name at the parent company, is also the flagship. It sells a number of different juices. These include:


  1. ^ a b "Ceres company history". Ceres Fruit Juice. Retrieved 29 January 2011. 
  2. ^ "Ceres Fruit Juices (Pty) Ltd.". Bloomberg Businessweek. Retrieved 29 January 2011. 

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