Ceres Liner
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| Slogan | "First In Service * Foremost In Fleet Maintenance" |
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| Founded | 1968 |
| Headquarters | Bacolod City, Negros Occidental |
| Service area | |
| Service type | Intercity coach service |
| Destinations | 70% of bus routes in Visayas, 20% of bus routes in Luzon, 10% of bus routes in Mindanao |
| Fleet | 13000 Bus units (Hino Motors, Kinglong, Higer, Nissan Diesel, MAN, Yanson Bus) |
| Operator | Vallacar Transit Incorporated |
| Web site | http://vallacartransit.net/ |
Ceres Liner is a bus line under Vallacar Transit Inc., the largest public land transportation company in the island of Negros, Philippines."Ceres deploys more buses in north". Sun.Star. September 11, 2005. http://www.sunstar.com.ph/static/ceb/2005/09/12/bus/ceres.deploys.more.buses.in.north.html. Retrieved 2009-04-02. It operates bus transport service to the whole island of Negros from Bacolod City to Panay, Cebu and Samar-Leyte islands. In 2007, it pioneered inter-modal transport service using the Strong Republic Nautical Highway from Cubao in Quezon City to the City of Zamboanga.
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[edit] History
The company was founded in 1968 by Ricardo B. Yanson and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. In the early 70's, the market was flooded with Ford Fieras; the couple decided to diversify into a small bus line which plied the Bacolod City-Valladolid-La Carlota route (hence, Vallacar) and christened it Ceres Liner.
By 1980, Ceres Liner had covered the whole province of Negros and in 1981, they ventured into Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao, while retaining the name of the latter, as one of the conditions of the contract of sale. In 2005, the conglomerate bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival and became the dominant transit company in the island of Mindanao. In 2007, its buses pioneered travel through the Western Nautical Highway.Manila to Iloilo by Bus Philtranco pioneered bus travel through the eastern nautical highway and is the only bus line running the Manila to Davao City route.
[edit] Bus terminals
- Provincial destinations
[edit] Iloilo route network
- Economy fare and air-conditioned
[edit] Negros route network
Economy fare
- Bacolod City - Escalante City
- Bacolod City - Sagay City
- Bacolod City - Dumaguete City via San Carlos or Mabinay
- Bacolod City - Cebu City via Mabinay or Canlaon City
- Bacolod City - Kabankalan City
- Bacolod City - San Carlos City via Cadiz City
- Bacolod City - San Carlos City via Don Salvador Benedicto
- Bacolod City - Hinoba-an
- Bacolod City - Candoni
- Bacolod City - Canlaon City via San Carlos City
- Bacolod City - La Carlota City
Two/non-stop
Air-conditioned
- Bacolod City - Dumaguete via Mabinay
[edit] Cebu route network
Economy fare and air-conditioned
[edit] Trivia
- The bus company is so popular in Negros Island Negros that "Ceres" is used by residents as a substitute for the word "bus".
- Ceres took over for ABC liner owned by Abines after there were several cases where ABC Liner drivers wounded pedestrians and then intentionally drove over them again to make sure the pedestrian was dead so that the money payout to the family was smaller than paying for hospital bills. This caused the Filipino saying of "The ABC bus is coming run for your lives!" Pedestrians feel much more comfortable now that Ceres has taken over.