Florida Ice & Farm Co.

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Florida Ice and Farm Company S.A.
Type Sociedad Anonima
Industry Beverages, Brewing
Founded 1908
Headquarters Heredia, Costa Rica
Key people Ramón Mendiola Sánchez (CEO),
Rodolfo Jiménez Borbón (Chairman)
Products Beers, soft drinks, canned goods
Revenue US$ 696.6 million (2011-2012)[1]
Profit US$ 117 million (2011-2012)[1]
Employees 6,200 (2012)[2]
Website www.florida.co.cr

Florida Ice and Farm Company S.A. (abbreviated as FIFCO) is a Costa Rican food and beverages company headquartered in the province of Heredia, Costa Rica. It has a catalog of over 2000 products,[3] sold in over 15 countries.[4]

FIFCO is structured as a holding company with three subsidiaries: Florida Bebidas (food and beverages), Florida Capitales (investments in bottling facilities), and Florida Inmobiliaria (investments in resort hotels).[4]

History[edit]

In 1908 two brothers of Jamaican origin, Rupert Cecilio and Stanley Lindo Morales founded a company in Siquirres; dedicated to agriculture and the fabrication of ice. The finca (property) in which the company was located was called "La Florida", from which the company took its name of "Florida Ice and Farm Company". The brothers used an English name due to the fact that English was their native tongue as it was also for many caribbean migrants that lived in the Atlantic region of Costa Rica.[5] With that same company they purchased the brewery and beverages business owned by José Traube in 1912. This is how a company that was mainly an agricultural concern entered the beverages market.[5]

Imperial beer

In 1958, the company purchased Cervecería Ortega. Originally founded in 1910 by the Ortega Family of Spanish origin, the Ortega brewery had been one of the main competitors with brands such as Imperial and Bavaria.[5] The consolidation both of these breweries, allowed FIFCO to make investments in a new brewery and bottling plant [5] which it called “Cervecería Costa Rica” in 1966.[6] The plant is located in Río Segundo de Alajuela.[5]

In 1979 the company went public and started being traded in the Bolsa Nacional de Valores (the Costa Rican National Stock Exchange).[7]

In 1995 FIFCO introduced the "Rock Ice" beer to the local market, which highlighted the innovative use of "ice brewing".[5] In 1998 the company acquired “Cervecería Tropical”.[6] In 2001, the company introduced its line of fruit refreshments "Tropical", and also starts distributing the Tampico brand locally.[5]

In 2006 the company purchased Industrias Alimenticias Kern's y Compañía S.C.A. for $86 million.[8] The move further diversified the operations and brought along with it the canned beans, sauces, and pasta products under the Kern’s and Ducal brands.[8]

In 2007, FIFCO purchased the operations of SAB Miller in Costa Rica for $116 million USD. The purchase included the distribution rights for Pepsi Cola in the country, as well as some real estate investments.[9]

In 2008 after two years of the opening of political relationships between China and Costa Rica, the company signed a contract with Tsingtao that allowed it to start exporting its beer and refreshments into China, as well as importing Chinese beverages into Costa Rica.[10]

In 2011 FIFCO purchased Corporación Musmanni, a large bakery chain in Costa Rica and with franchisees in Central America and the Caribbean.[11] In March 2012 the company entered the dairy market with the purchase of Coopeleche R.L., the move puts pressure on Cooperativa de Productores de Leche R.L. (Dos Pinos) who has dominated the Costa Rican dairy market for years.[4]

In October 2012 FIFCO purchased North American Breweries Holdings (NAB) from KPS Capital Partners, for $388 million USD through its subsidiary Cervecería Costa Rica S. A. NAB sells Genesee and Labatt beer in the United States, as well as craft or small batch beers including Honey Brown Lager, Magic Hat and Pyramid.[12]

Brands[edit]

References[edit]

  1. ^ a b "Reporte Anual 2011-2012" (in Spanish). Florida Ice and Farm Company S.A. Retrieved 1 January 2013. 
  2. ^ Barquero, Marvin (2012-12-10). "‘Florida Bebidas será un sólido número dos en leche’". La Nación (in Spanish) (Costa Rica). 
  3. ^ Barquero, Marvin (2012-10-27). "Florida compró cervecera en EE. UU. por $388 millones". La Nación (in Spanish) (Costa Rica). 
  4. ^ a b c Arce, Sergio (2012-03-20). "Florida incursiona en negocio de la leche y presiona a Dos Pinos". La Nación (in Spanish) (Costa Rica). 
  5. ^ a b c d e f g Calvo, Mónica (2008-12-14). "Cien años de historia y sabor". El Financiero (in Spanish) (Costa Rica). 
  6. ^ a b Brenes, Lidiette (1999-12-20). "Empresas del siglo". La Nación (in Spanish) (Costa Rica). 
  7. ^ Noguera, Yanancy (1998-02-14). "Empresas ticas se afianzan". La Nación (in Spanish) (Costa Rica). 
  8. ^ a b Ulett, Lizbeth (2006-08-17). "Fifco tomó posesión de empresa Kern's". La Nación (in Spanish) (Costa Rica). 
  9. ^ Leitón, Patricia (2012-10-27). "Empresa realiza agresiva expansión". La Nación (in Spanish) (Costa Rica). 
  10. ^ Fallas, Hassel (2008-12-08). "Entrevista: Gisela Sánchez". La Nación (in Spanish) (Costa Rica). 
  11. ^ Arce, Sergio (2011-12-21). "Florida Ice & Farm compra Corporación Musmanni". La Nación (in Spanish) (Costa Rica). 
  12. ^ Erman, Michael (2012-10-26). "Cerveceria Costa Rica to buy North American Breweries". Reuters (New York: Thomson Reuters). Retrieved 2013-01-01. 

External links[edit]