Cesar Chavez Boulevard
|Former name(s)||NE/SE 39th Avenue|
In July 2009, the Portland's city council approved renaming all segments of 39th Avenue within the city limits as Cesar E. Chavez Avenue in honor of Latino labor activist Cesar E. Chavez. Originally planned for December 2009, the first street sign with the new name was installed on January 29, 2010. The street will bear signage of both the new name and the former name for five years.
The renaming process was very acrimonious. There had been a false start in earlier years with a prior street selection. Other streets nominated for selection included Fourth Avenue and Interstate Avenue. Opponents of any initiative to rename a street for the labor leader cited his overall lack of significant links to the Portland area. Supporters of the renaming initiative countered that Cesar Chavez had a presence in Oregon, with Colegio Cesar Chavez as one example. NE & SE 39th Avenues were finally selected, being an important through-way, but carrying an existing name which lacked toponymic significance to the history of Portland. (The number 39 was sequential and not historically significant.) Hispanics are the largest growing ethnic group in Portland, Oregon, and yet prior to the naming of Cesar Chavez Boulevard no public location had been named after a Hispanic. 
The street is served by TriMet lines 75 and 66.
- Haberman, Margaret (July 8, 2009). "Challenge may follow renaming of Portland street for Cesar Chavez". The Oregonian. Retrieved 2009-11-17.
- Slovic, Beth (November 10, 2009). "City to Put Up Cesar Chavez Signs Next Month". Retrieved 2009-11-17.
- Mayer, James (January 29, 2010). "First Chavez Boulevard sign goes up in Portland". The Oregonian. Retrieved 30 January 2010.
- Murphy, Todd (November 15, 2007). "Portland City Council votes to rename Fourth Avenue for César Chávez". The Portland Tribune. Retrieved 2009-11-17.
- "39th Ave. now Cesar E. Chavez Blvd.". Portland Business Journal. July 8, 2009. Retrieved 2009-11-17.
- Frazier, Joseph B. (July 8, 2009). "Portland, Ore., Street Renamed Cesar Chavez Blvd.". Associated Press (ABC News). Retrieved 2009-11-17.[dead link]
- What Is Cesar Chavez's Connection To Oregon? Accessed 2/17/10