Reaching out to almost 40 million viewers every week in India, Channel V offers a mix of entertainment customized to the palate of the Indian youth. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival, V Indiafest ’ 10 and execution of its subsequent annual instalments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.
All these ventures are on the back of a deep understanding of youth behaviour through periodic bodies of research. FYI Report 2010 – India’s most comprehensive youth study, commissioned by Channel V. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth. This has been followed by Small Town User Studies in collaboration with TNS in 2011 and ‘Culture Connect’ with Religious Brands in 2012 to fine tune our understanding of deep rooted cultural influences on the Indian Youth. Using this research as a backbone to deliver engaging entertainment to the youth through fresher avenues, Channel V aims at connecting with the youth & firing their imagination with content that reflects their tastes and preferences and platforms that gives their talent a stage and their voice, a chance to be heard.
On July 1, 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavour of producing content that will build a loyal viewership, Channel V is aggressively pursuing original content through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues.