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Agents of character assassinations employ a mix of open and covert methods to achieve their goals, such as raising false accusations, planting and fostering rumours, and manipulating information.
Character assassination is an attempt to tarnish a person's reputation. It may involve exaggeration, misleading half-truths, or manipulation of facts to present an untrue picture of the targeted person. It is a form of defamation and can be a form of ad hominem argument.
For living individuals targeted by character assassination attempts, this may result in being rejected by his community, family, or members of his or her living or work environment. Such acts are often difficult to reverse or rectify, and the process is likened to a literal assassination of a human life. The damage sustained can last a lifetime or, for historical figures, for many centuries after their death.
In practice, character assassination may involve doublespeak, spreading of rumours, innuendo or deliberate misinformation on topics relating to the subject's morals, integrity, and reputation. It may involve spinning information that is technically true, but that is presented in a misleading manner or is presented without the necessary context. For example, it might be said that a person refused to pay any income tax during a specific year, without saying that no tax was actually owed due to the person having no income that year, or that a person was sacked from a firm, even though he may have been made redundant through no fault of his own, rather than being terminated for cause.
In politics 
In politics, perhaps the most common form of character assassination is the spread of allegations that a candidate is a liar. Other common themes may include allegations that the candidate is a bad or unpopular member of his family, has a bad relationship with his spouse or children or is not respected by his colleagues. Another theme claims that the person routinely engages in disturbing, socially unacceptable behavior, such as sexual deviancy. The person may also be portrayed as holding beliefs widely considered despicable within society, such as supporting racism or other forms of bigotry.
Charging an opponent with character assassination may have political benefits. In the hearings for Clarence Thomas' nomination to the Supreme Court of the United States, supporters claimed that both Clarence Thomas and Anita Hill were victims of character assassination.
Character assassination in a totalitarian regime 
The effect of a character assassination driven by an individual is not equal to that of a state-driven campaign. The state-sponsored destruction of reputations, fostered by political propaganda and cultural mechanisms, can have more far-reaching consequences. One of the earliest signs of a society’s compliance to loosening the reins on the perpetration of crimes (and even massacres) with total impunity is when a government favors or directly encourages a campaign aimed at destroying the dignity and reputation of its adversaries, and the public accepts its allegations without question. The mobilisation toward ruining the reputation of adversaries is the prelude to the mobilisation of violence in order to annihilate them. Official dehumanisation has always preceded the physical assault of the victims.
See also 
- Black propaganda
- Fair Game (Scientology)
- Pittura infamante
- Hollywood blacklist
- Damnatio memoriae
- Smear campaign
- Personal attack
- Rojas, Rafael: Blanco, Juan Antonio; de Aragon, Uva; Montaner, Carlos Alberto; Faya, Ana Julia; Lupi, Gordiano (2012). Ready, Aim, Fire! Character Assassination in Cuba. Miami: Eriginal Books. p. 12. ISBN 978-1-61370-974-0.
- Walkowitz, Rebecca L.; Garber, Marjorie B.; Matlock, Jann (1993). Media spectacles. New York: Routledge. p. 32. ISBN 0-415-90751-9.