Charlotte Russe (clothing retailer)

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Charlotte Russe, Inc.
Industry Retail
Founder Daniel Lawrence
Number of locations
Products Clothing, footwear, and accessories for women
Owner Advent International
Number of employees
Charlotte Russe
Charlotte Russe

Charlotte Russe is a clothing retail chain store in the United States, headquartered in San Francisco, California.[2] Fashions in the stores are targeted at women in their teens and twenties. The company owns and operates stores in 45 states,[3] usually in high visibility areas such as malls and shopping centers.[4] As of June 2014, Charlotte Russe operates more than 500 stores nationwide.[5]


Daniel Lawrence and his two brothers were raised working for their father in the clothing business in Brooklyn, New York. When they were older, they formed Lawrence Merchandising Corp., which opened a clothing store in Carlsbad, California in 1975. They named the store after a favorite French childhood dessert, Charlotte Russe. The owners opened numerous locations within San Diego, California throughout the 1970s and early 1980s. The first store outside San Diego was 20,000 square feet, much larger than other locations. Most up to that time were 5,000 square feet.

In the 1990s, the company changed the style of the clothing stock to appeal to their aging original customers and their daughters. One Lawrence brother noted that "We attract women of a certain attitude, not age." They were praised for keeping their store focused on clothes and accessories appropriate in the Southern California and Southwest areas. The company made net sales of $50 million in 1991.[6]

The company was acquired in 1996 by the investment firm of SKM (Saunders Karp & Megrue). The new owners had an ambitious expansion plans for Charlotte Russe and the company evolved into a national chain of shopping mall stores. SKM took Charlotte Russe public in 1999.[7] The company was taken private by Advent International in 2009, which installed Jenny Ming in the role of President and CEO.[8]

Important dates[edit]

  • 1975: Lawrence brothers open first Charlotte Russe store, in Carlsbad, California.
  • 1990: Charlotte Russe moves into Arizona.
  • 1992: Company expands into Nevada.
  • 1994: Clothing manufacturer Rampage Clothing Co. opens first retail outlet.
  • 1996: Investment firm SKM buys Charlotte Russe.
  • 1997: Company buys Rampage, with 15 stores nationwide.
  • 1999: Charlotte Russe Holding goes public.



Charlotte Russe participates in St. Jude’s Thanks and Giving campaign, and runs its own similar campaign around prom season. They have raised over 2.2 million dollars for cancer research.[9]

More info[edit]

Charlotte Russe typically serves the same audience and competes with Deb Shops, Forever 21, H&M, and Wet Seal and Rue21, who sell similar clothes.

This store sells jeans from sizes 00 to 16 and has clothing between sizes extra small and extra large.

Charlotte Russe currently has stores open in 46 states across the U.S.[10]


  1. ^ "Company Profile for Charlotte Russe Holding Inc (CHIC)". Retrieved 2008-10-22. 
  2. ^ Cite error: The named reference was invoked but never defined (see the help page).
  3. ^ "Store Locator: Charlotte Russe". Retrieved 1 October 2014. 
  4. ^ "Stock:Charlotte Russe Holding (CHIC)". Retrieved 1 October 2014. 
  5. ^ "About: Charlotte Russe". Retrieved 1 October 2014. 
  6. ^ a b "History of Charlotte Russe Holding, Inc. – FundingUniverse". Retrieved 1 October 2014. 
  7. ^ "Clothing Firm Charlotte Russe Will Try an IPO On for Size". Los Angeles Times. Retrieved 1 October 2014. 
  8. ^ "Advent to Acquire Charlotte Russe". Retrieved 1 October 2014. 
  9. ^ "Charlotte Russe". Retrieved 1 October 2014. 
  10. ^ "stores like Charlotte Russe". Retrieved 2012-03-22. 

External links[edit]