Charlotte Russe (clothing retailer)
||This article appears to be written like an advertisement. (June 2013)|
|Headquarters||San Francisco, CA, USA|
|Number of locations||560|
|Products||Clothing, footwear, and accessories for women|
Charlotte Russe is a specialty retail chain store in the United States. The company is targeted toward women in their teens through twenties, however serves a multitude of women who enjoy fashion. The company is based in San Francisco, California. Being an American-based company, they own and operate stores in 45 states, usually in high visibility areas such as malls and shopping centers. The company was founded in 1975 by the Lawrence Brothers.
Daniel Lawrence and his two brothers were raised working for their father in the clothing business. When they were older, they formed the Lawrence Merchandising Corp., their own company. Under this company, they opened a clothing store, in Carlsbad, California, in 1975, they named the store after a favourite French childhood dessert; Charlotte Russe.
The owners opened numerous locations within San Diego. Their first store outside San Diego was 20,000 square feet, much larger than other locations. Most up to that time were 5,000 square feet.
The company later changed the style of the clothing stock. They said that "[They] attract women of a certain attitude, not age." They were praised for keeping their store about the customers, not about making tons of money. The company made net sales of $50 million in 1991.
The company was acquired in 1996 by the investment firm of SKM (Saunders Karp & Megrue). The new owners had an ambitious plan of expansion for Charlotte Russe and the company evolved into a national chain of shopping mall stores. SKM took Charlotte Russe public in 1999.
The company has grown since it started with a few stores in California, currently operating more than 501 stores nationwide. However, they have stayed true to their roots, and still operate based in California. Charlotte Russe still offers affordable style to those with the right attitude, conveniently located in stores of around 6-7,000 square feet. The company was taken private by Advent International in 2009, who installed Jenny Ming in the role of President and CEO.
- 1975: Lawrence brothers open first Charlotte Russe store, in Carlsbad, California.
- 1990: Charlotte Russe moves into Arizona.
- 1992: Company expands into Nevada.
- 1994: Clothing manufacturer Rampage Clothing Co. opens first retail outlet.
- 1996: Investment firm SKM buys Charlotte Russe.
- 1997: Company buys Rampage, with 15 stores nationwide.
- 1999: Charlotte Russe Holding goes public.
Charlotte Russe offers a 10% discount to members of the military and veterans. They also offer a 10% discount to all students. 
This store sells jeans from sizes 00 to 14 and has clothing between sizes extra small and extra large.
Charlotte Russe currently has stores open in 46 states across the U.S.