The label was founded in 1964. Among the artists who recorded at one time for the label were Junior Samples, Del Wood, Maxine Brown, Jim Nesbitt, Connie Eaton, Lynn Anderson, Red Sovine, Billy "Crash" Craddock, LaWanda Lindsey and Anthony Armstrong Jones. Many of the labels' vocalists were quite young, teenagers or in their early twenties, quite unusual during the 1960s for a country music label.
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