Chartered Institute of Marketing

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CIM (The Chartered Institute of Marketing)
Chartered body
Industry Marketing and advertising
Founded 1911
Headquarters Moor Hall, Cookham, Berkshire, England

The Chartered Institute of Marketing is a professional body with 35,000 members worldwide. CIM exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world.


CIM was founded as the Sales Managers' Association in 1911. In 1921 it was incorporated as ISMA, and in 1928 it held its first professional exams. In October 1936 it applied for a royal charter,[1] but this was refused.[2] In 1960 ISMA changed its name to the Institute of Marketing and Sales Management, and in 1968 it became the Institute of Marketing. Since being granted the authority to award Chartered Marketer status by The Queen's Privy Council in 1998, CIM has been awarding Chartered status.[3] The organisation was awarded charitable status in 2001, but it was withdrawn in 2004.[4][5][6]


CIM membership is awarded in one of three categories: Fellow, Member, or Associate. To become a Chartered Marketer, members must complete 35 hours of continuous professional development (CPD) activity annually (1 July - 30 June) for a minimum of two consecutive years.[7] CIM also develops professional courses and awards certificates in three levels: Certificate, Diploma or Post-Graduate Diploma. The CIM Marketing Excellence Awards recognise marketing programs.


  1. ^ The London Gazette: no. 34335. p. 6834. 27 October 1936.
  2. ^ "History". 2015. Retrieved 2 February 2015. 
  3. ^ "The Chartered Institute of Marketing". 2015. Retrieved 2 February 2015. 
  4. ^ Simms, Jane (25 March 2004). "What next for the CIM?". Brand Republic News. Retrieved 2 February 2015. 
  5. ^ Smith, Craig (17 March 2004). "Peter Fisk stands down from CIM chief executive post". Marketing Magazine. Retrieved 2 February 2015. 
  6. ^ "CIM struck off Charity Commission’s register". Marketing Week. 21 October 2004. Retrieved 2 February 2015. (subscription required (help)). 
  7. ^ "Introductory Certificate in Marketing". The Chartered Institute of Marketing. Retrieved 25 February 2013. 

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