The Cheesecake Factory
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| Type | Public (NASDAQ: CAKE) |
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| Industry | Restaurants |
| Founded | As a bakery: Los Angeles, California, U.S. (1971) As a restaurant: Beverly Hills, California, U.S. (1978) |
| Founder(s) | David M. Overton |
| Headquarters | Calabasas Hills, California, U.S. |
| Number of locations | 151 restaurants |
| Key people | David Overton, Founder and CEO Russ Bendel, President and COO |
| Products | Types of Cheesecakes (White Chocolate Raspberry Truffle, Pumpkin, Coconut Chocolate Cream), Burgers, Pizza, Pasta, Steaks, Sandwiches. |
| Revenue |  US $1.32 billion (2006)[1] |
| Operating income | US $107 million (2006)[1] |
| Net income | US $81.3 million (2006)[1] |
| Subsidiaries |
The Cheesecake Factory Bakery Cafe, LLC. |
| Website | Official Site |
The Cheesecake Factory, Inc. (NASDAQ: CAKE) is a restaurant company in the United States. The company operates 165 upscale, casual, full-service dining restaurants: 151 under The Cheesecake Factory marque, 13 under the Grand Lux Cafe marque and one under the RockSugar Pan Asian Kitchen marque. The Cheesecake Factory also operates two bakery production facilities, and licenses two bakery based menus for other food service operators, under The Cheesecake Factory Bakery Cafe marque.
The company used to operate one self-service, limited-menu express food service operation under The Cheesecake Factory Express marque inside the DisneyQuest family entertainment center in Lake Buena Vista, Florida.[2] Its cheesecakes and other baked goods can also be found in the cafes of many Barnes & Noble book stores.
In addition, it operates a bakery production facility in Calabasas, California, which produces baked desserts and other products for its restaurants and distributors. A second bakery was opened in Rocky Mount, North Carolina, in March 2006. The Rocky Mount plant handles the distribution for the eastern half of the United States.[3]
On January 25, 2011, Cheesecake Factory Inc. decided to expand to the Middle East after a deal with the Kuwaiti based company M.H. Alshaya Co..[4]
David M. Overton, the company's founder, opened the first Cheesecake Factory restaurant in Beverly Hills, California, in 1978. The restaurant established the future chain's pattern of offering an eclectic menu, big portions, and signature cheesecakes.[5]
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[edit] History
The Cheesecake Factory was founded by Oscar and Evelyn Overton.
Evelyn first decided to open a business after making a cheesecake for her husband's employer in 1949. Evelyn opened a small cheesecake shop in Detroit, Michigan, in the late 1940s, but later gave it up in order to raise her two children, David and Renee. She continued to supply cakes to several local restaurants, however, through a kitchen in her basement.
In 1971, Oscar and Evelyn moved the business to Los Angeles, opening a 700-square-foot (65 m2) store that bore the name "The Cheesecake Factory." The Overtons later decided they needed a larger bakery, which they opened in 1975. In 1978, David founded The Cheesecake Factory restaurant in Beverly Hills, which made their cheesecakes more famous.[6][7]
[edit] Other concepts
The Cheesecake Factory Bakery Cafe The Cheesecake Factory Factory Bakery Cafe operates two bakery production facilities, and licenses two bakery based menus to another food service operators. This division operates in North America, Europe, Asia and the Middle East.
Grand Lux Cafe The owners of The Venetian in Las Vegas asked David Overton to create an upscale casual restaurant for the Venetian. After traveling to Europe to study the cuisine, architecture, design and decor of Italian trattorias, French bistros, and the grand cafes and pastry shops of Vienna, Overton created the Grand Lux Cafe, which, according to the Grand Lux's website, merges the luxury of European cafes with the sensibilities of an all-American restaurant. The floors and tabletops are all-marble, and the glass fixtures are hand-blown, and intricate mosaics grace each location. The Cafe offers, in addition to European-style food, cuisine from cultures including Thai, Malaysian, and Caribbean.[8]
Today the company operates thirteen Grand Lux Cafe restaurants in Arizona (Fashion Square in Scottsdale), California (Beverly Center in Los Angeles), Colorado (Park Meadows Center in Lone Tree), Florida (Aventura Mall in Aventura, Sawgrass Mills in Sunrise, and Town Center Mall in Boca Raton), Illinois (Michigan Avenue in Chicago), Nevada (The Venetian and The Palazzo both in Las Vegas), New Jersey (Westfield Garden State Plaza in Paramus), New York (Roosevelt Field in East Garden City), and Texas (The Galleria in Dallas and the Centre at Post Oak in Houston).[8]
The Grand Lux also places particular emphasis on the on-premise bakery found at each Grand Lux Cafe, which are baked to order. Lunch specials are served daily until 5:00pm, and special breakfast selections are served Saturdays and Sundays until 2:00pm.[8]
RockSugar Pan Asian Kitchen RockSugar Pan Asian Kitchen features an Asian-fusion inspired menu within a contemporary setting. The first location opened on June 19, 2008, at Century City in Los Angeles. The restaurant features many Asian cuisines. However, David Overton excluded Chinese and Japanese cuisines, as these are served at the Grand Lux and Cheesecake Factory restaurants. Depending on the feedback from the initial location, the Cheesecake Factory Inc. may choose to open a second location in Las Vegas.[9]
[edit] Controversies
The Cheesecake Factory has been criticized for their heavy promotion of large servings of high calorie and high fat foods, and a corresponding lack of healthy menu options. For these reasons, the chain was dubbed the "worst family restaurant in America" for 2010 by Men's Health magazine.[10] The average sandwich at the restaurant contains 1,400 calories.[11]
[edit] References
- ^ a b c "The Cheesecake Factory Reports Results for Fourth Quarter of Fiscal 2006" (Press release). Cheesecake Factory. 2007-02-06. http://investors.thecheesecakefactory.com/phoenix.zhtml?c=109258&p=irol-newsArticle&ID=959535. Retrieved 2007-05-29.
- ^ http://www.wdwinfo.com/news/Theme_Parks_Attractions/Cheesecake_Factory_Express_leaving_Downtown_Disney.htm
- ^ "The Cheesecake Factory Plans for Second Bakery Production Facility". Carolinanewswire.com. 2005-07-28. http://carolinanewswire.com/news/News.cgi?database=topstories.db&command=viewone&id=3165&op=t. Retrieved 2010-04-17.
- ^ "Cheesecake Factory Expands to Middle East". http://www.thestreet.com/story/10984395/1/cheesecake-factory-expands-to-middle-east.html.
- ^ ""What Is The Cheesecake Factory?" About Page on the company's website". Cheesecakefactory.com. http://www.cheesecakefactory.com/aboutus.htm. Retrieved 2010-04-17.
- ^ ""Our Story" A History of the Cheesecake Factory at the company's official website". Cheesecakefactory.com. http://www.cheesecakefactory.com/aboutus.htm. Retrieved 2010-04-17.
- ^ "A timeline of the Cheesecake Factory's history". Cheesecakefactory.com. http://www.cheesecakefactory.com/aboutus.htm. Retrieved 2010-04-17.
- ^ a b c "History Page at The Grand Lux Cafe's official website". Grandluxcafe.com. http://www.grandluxcafe.com/aboutus.htm. Retrieved 2010-04-17.
- ^ Jerry Hirsch (May 26, 2008). "Feeding a growing taste for exotic, Asian cuisine". Los Angeles Times. http://www.latimes.com/business/la-fi-cheesecake26-2008may26,0,6323663.story?page=1. Retrieved 2012-02-12.
- ^ Zinczenko, David (2010-11-19). "America's Best—and Worst!—Family Restaurants". Health.yahoo.net. http://health.yahoo.net/experts/eatthis/americas-best%E2%80%94and-worst%E2%80%94family-restaurants. Retrieved 2011-06-25.
- ^ By HealthiNation (2010-12-10). "Worst Foods in America, 2010". Health.yahoo.net. http://health.yahoo.net/experts/eatthis/worst-foods-america-2010. Retrieved 2011-06-25.
