Cheez Doodles

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Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods which are similar to Frito-Lay's Cheetos. They debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai),[1] it became the prevalent cheese puff snack on the East Coast. In the mid-1960s the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. Cheez Doodles remain one of the strongest brands marketed by Wise, which is no longer part of Borden.

A large bag of Cheez Doodles.

Like Cheetos, Cheez Doodles were produced in many varieties. The currently available versions include:

  • Cheez Doodles Puffed - the baked snack version.
  • Cheez Doodles Puffed White Cheddar
  • Cheez Doodles Crunchy - the hard, crunchy fried version
  • Cheez Doodles Crunchy, Reduced Fat
  • Croc-o-Doodles - crocodile-shaped snacks
  • Cheez Doodle-O's - circle-shaped snacks

Wise recently made their Crunchy Cheez Doodles "cheezier," more akin to Cheetos' flavor.[citation needed]

They have recently entered pop culture as the preferred snack of ESPN NBA analyst Stephen A. Smith,[2] and are the favourite snack of Lincoln Peirce's comic character Big Nate.

Cheez Doodles were also featured in two episodes of the HBO series How to Make It in America's first season.[3]

They are referred to in the 1991 video game Monkey Island 2: LeChuck's Revenge, as the food given to the pet lizard of the Scabb Island hotel keeper. Lead character Guybrush remarks 'Cheez Doodles, one of my favorites' when you observe them and pick some up.


  1. ^ Hevesi, Dennis (2010-08-02). "Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead". Retrieved 2011-10-17. 
  2. ^ "ESPN: Heckling Stephen A. Without Mercy". 2006-06-29. Retrieved 2011-10-17. 
  3. ^ "How To Make It In America: S 1 EP 05 Big In Japan: Synopsis". HBO. Retrieved 2011-10-17.