Not to be confused with Easy Cheese
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|Country of origin||United States|
|Source of milk||Cows|
Cheez Whiz is a thick and processed cheese sauce or spread sold by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). While many sources give its national debut as 1953, it was advertised by Kraft and retailers in several states late in 1952.
Orange in color, it usually comes in a glass jar and is used as a topping for cheesesteaks, corn chips, hot dogs and other foods. It is marketed in Canada, Mexico, the Philippines, the United States and Venezuela.
Cheez Whiz is one of a number of "processed cheese foods", a category including some types of individually wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan. These products derive their tanginess and flavor from additional ingredients such as citric acid and flavoring compounds. Annatto is used for coloring.
In some markets, the product has been sold in a narrow jar that tapered towards the base when sold as a spread. When Cheez Whiz is advertised as a dip or a sauce, the jars are larger and more of a squat cylindrical shape.
- Cheez Whiz
- Cheez Whiz Light
- Cheez Whiz Tex Mex
- Salsa Con Queso
- Cheez Whiz Italia
- Cheez Whiz Bacon
Cheez Whiz can also be found in "Handi Snacks" products such as Ritz Cheez Whiz 'n' Crackers in Canada.
Cheez Whiz was reformulated in the early 21st Century. The new formula is used for Cheez Whiz Light (15.5 oz) as well as the Original Big Cheese (15 oz). The products' jars were also widened to allow dipping.
- Easy Cheese – a form of cheese product in a spray can
- Hevesi, Dennis. 9 June 2007, New York Times, Edwin Traisman, 91, Dies; Helped Create Iconic Foods". Accessed 10 November 2008.
- See "Right out of the Kraft kitchen" [5-column trade ad], Lubbock (TX) Morning Avalanche, 7 November 1952, and "Now grand cheese dishes fast" [Kraft 3-column ad], Syracuse (NY) Herald-Journal, 25 November 1952.
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