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Cheezels are a popular Australian snack food introduced to the market in 1971. The Cheezels brand is owned by Snack Brands Australia. In Malaysia, Cheezels are produced and sold by Kraft Malaysia. In New Zealand, Cheezels are owned by Bluebird Foods Ltd and Pepsico subsidiaries.
Usually, Cheezels are made from wheat and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:
Cheezels have enjoyed popularity in various export markets since the introduction of the brand in 1971.