Chef Boyardee
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Chef Boyardee is a brand of canned pasta products sold internationally.
[edit] History
The Chef Boyardee product began when its founder, Ettore Boiardi, founded an Italian restaurant, Giardino d'Italia, at East 9th Street and Woodland Avenue in Cleveland, Ohio, in 1924.[1] People began asking Ettore for his recipe and samples of his ingredients, and as demand grew he opened a factory in 1928 to keep up with orders. Ten years later, he moved his factory to Milton, Pennsylvania. When his product began mass-distributing, he decided to name his product "Boy-Ar-Dee" to help Americans properly pronounce his name.
The product was later sold to American Home Foods, later renamed International Home Foods, because Ettore was concerned about the company's rapid growth. The brand was distributed for consumption by the American military. The parent company was later purchased by ConAgra Foods, who continues to produce the product under an array of different pasta styles.
Chef Boyardee is depicted in a MasterCard commercial called "Icons", which first aired during the Super Bowl in 2005.[citation needed]
