|Headquarters||Seoul, South Korea (Head office)|
|Key people||Daiki Lim  (President & CEO)|
|Services||advertising, public relations, digital marketing.|
It is the country's largest and the world's 15th largest advertising agency, by 2012 revenues. Its major clients include Samsung, Hankook Tire, Deutsche Bahn, Orion, New Balance, Coca-Cola  and Dubai Electricity and Water Authority (DEWA).
- 1 History
- 2 Campaigns
- 3 References
- 4 Further reading
- 5 External links
In 1973 when the company was established by Lee Byung-chul, the Korean entrepreneur who founded Samsung Group, the official name was Cheil Communications. It began conducting Korea's first nationwide lifestyle surveys in 1977; set up a joint venture with Bozell in 1989; and set up Hakuhodo-Cheil in 1999. The company changed its name to Cheil Worldwide in 2008.
Cheil Worldwide opened its first international branch office in Tokyo in 1988 and established Cheil USA 4 years later. From the late 2000s, it began to acquire stakes in overseas agencies. It acquired a stake in London-based agency Beattie McGuinness Bungay in 2008 and New York-based digital shop, The Barbarian Group in 2009. In order to gain further foothold in the US and China, Cheil bought two more agencies in 2012, McKinney  and Bravo Asia, respectively.
In May 2013, Cheil Worldwide revealed a new corporate identity complete with a new logo and a new slogan "Ideas that Move".
Tesco Homeplus (Homeplus Subway Virtual Store)
In 2011, Cheil's work for Tesco Homeplus was awarded the Grand Prix at the Cannes Lions International Festival of Creativity. People were able to shop from a virtual store in subway stations by taking pictures of the products with their mobile phones. Their orders were later delivered to their homes. The campaign was evaluated as the "convergence of innovative media and shopper-marketing ideas.
United Nations German chapter (Free the Forced)
On the Hohenzollern Bridge in Cologne, Germany, couples fix padlocks to the railings to ensure everlasting love. There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where they can donate to get a four-digit code allowing them to open the padlock and take it with them. The padlock is a reminder of the forced marriage issue and a thank-you for their donation. As padlocks were removed, the slogan “FREE THE FORCED” also disappeared.
Samsung Electronics (We are David Bailey)
When Samsung launched its range of NX Smart Cameras, the biggest challenges were establishing credibility and increasing market share. Cheil UK’s solution was to create a campaign that democratized photography and proved that anyone can shoot like a professional. The core idea involved recruiting people named David Bailey, the same name of Britain’s most iconic photographer, and giving them their own Samsung NX1000. Using the "We Are David Bailey" Facebook hub, 143 David Baileys signed up. Once validated, they were asked to capture the world around them. These shots were then featured in a Facebook gallery and became the center of a multi-channel advertising campaign, including press, online and TVC. The campaign won Gold and Bronze awards at the 2013 Cannes Lions International Festival of Creativity.
UNICEF HK (NFC Charity Stickers Campaign)
Since 1945, every Saturday in Hong Kong is officially known as ‘Flag Day’ – a day on which charities sell charity stickers to help raise funds. But organizations, like UNICEF have found that with limited volunteers working within a governmental stipulated five hour window limited the funds raised for their charity. Cheil combined near field communication (NCF) technology with traditional stickers to create NFC Charity Stickers direct the individual to a webpage to make their donation. The stickers allow every sticker-wearing contributor to become an instant volunteer to obtain additional donations. It also allows donations to be placed outside of the five hour window. On average, every NFC Charity Sticker worn by instant volunteers has raised a further six donations.
Samsung Life Insurance (Bridge of Life)
Seoul's Mapo Bridge, one of 25 bridges over the Han River, has become a frequent spot for suicide attempts due to its easy access to pedestrians. In an attempt to prevent such events, Seoul has teamed up with Samsung Life Insurance and its advertising agency Cheil Worldwide to re-position Mapo Bridge as a healing place using technology and a total of 2,200 light-emitting diode (LED) lights. The team installed sensors on the guardrails, so that when people walk by, lights turn on according to their movements. Messages offer pedestrians kind words, comforting song lyrics, and funny jokes, some of which include phrases such as: "I love you", "Let's walk together", "You look worried. Are you OK?", "For your kids", and "Tomorrow's sun will rise". The messages were carefully drafted with psychologists and suicide-prevention activists input. Walking all the way across the bridge, pedestrians continue to see messages until they reach the other end. The campaign has been successful in creating a popular tourist attraction and reducing the bridge's suicide rate by 85%.
Very Good Manners (Polish Red Cross)
Since 2001 the Polish Red Cross has been raising donations to buy hot meals for children who can't afford to eat them on a regular basis. They needed a better long-term solution that would allow to buy more meals and on a regular basis - a fundraising system that would encourage more frequent donations from more people. Very Good Manners campaign is a way to make small donations in restaurants using customers' cutlery. When a customer crosses the cutlery on the plate after the meal 5 zlotys (approx. 1.5 EUR) is added to the bill and transferred to the Polish Red Cross.  The campaign won a Bronze Award at the 2013 Eurobest. 
- "Cheil Worldwide promotes Daiki Lim to president and CEO | Advertising news | Campaign". Campaignlive.co.uk. 2012-12-10. Retrieved 2013-12-03.
- "Cheil Worldwide acquires U.S. marketing firm". Korea Herald. July 31, 2013.
- "Cheil Worldwide". AdAge.
- "Samsung,CHEIL WORLDWIDE INC | Agency Portfolio". Campaignasia.com. Retrieved 2013-12-03.
- Tuesday 29, January 2013 at 1:08 PM by CB (2013-03-18). "Cheil Worldwide Korea test out the ski slopes of New Zealand for Hankook Tire - Campaign Brief Asia". Campaignbrief.com. Retrieved 2013-12-03.
- "Deutsche Bahn appoints Cheil Worldwide for digital and mobile". The Drum. Retrieved 2013-12-03.
- "Cheil's presence in China growing |Artist Special". chinadaily.com.cn. 2013-06-28. Retrieved 2013-12-03.
- "Coca-Cola appoints Cheil UK to evolve its ‘Happiness’ proposition". The Drum. Retrieved 2013-12-03.
- "Key government agency wins for Cheil". GulfNews.com. 2012-10-31. Retrieved 2013-12-03.
- "Cheil Communications | AdAge Encyclopedia of Advertising - Advertising Age". Adage.com. 2003-09-15. Retrieved 2013-12-03.
- Madden, Normandy (2008-12-01). "Cheil Acquires Stake in Beattie McGuinness Bungay | Agency News - Advertising Age". Adage.com. Retrieved 2013-12-03.
- "Agency Family Trees 2013 - Advertising Age". Adage.com. 2013-04-29. Retrieved 2013-12-03.
- "Cheil USA, Inc.: Private Company Information - Businessweek". Investing.businessweek.com. Retrieved 2013-12-03.
- "Cheil Worldwide Acquires The Barbarian Group - NEW YORK, Dec. 2 /PRNewswire/". Prnewswire.com. 2013-01-02. Retrieved 2013-12-03.
- "Cheil Worldwide Acquires U.S. Agency McKinney, World’s Most Effective Independent Ad Agency". Business Wire. 2012-07-31. Retrieved 2013-12-03.
- O'Leary, Noreen (2012-08-13). "Cheil Acquires Bravo Asia". Adweek. Retrieved 2013-12-03.
- "Cheil Worldwide’s New Corporate Identity Envisions ‘Ideas That Move’ - Samsung Blog". Samsung Village. 2013-05-28. Retrieved 2013-12-03.
- "Tesco, ‘HomePlus Subway Virtual Store’ | Inspiration | Cannes Lions International Festival of Creativity". Canneslions.com. 2010-11-01. Retrieved 2013-12-03.
- Parekh, Rupal (2011-06-21). "South Korea's Cheil Captures Media Grand Prix at Cannes | Special: Cannes - Advertising Age". Adage.com. Retrieved 2013-12-03.
- "Cheil Worldwide" (in (Korean)). Cheil.com. 2013-11-08. Retrieved 2013-12-03.
- "Samsung launches TV ad starring 143 David Baileys | Advertising news | Campaign". Campaignlive.co.uk. 2012-10-29. Retrieved 2013-12-03.
- Name *. "Bronze Mobile Lions: NFC Charity Stickers – Unicef \ Cheil HK " Marketing Unwired". Marketingunwired.com. Retrieved 2013-12-03.
- "News". SourceEcreative. 2012-09-26. Retrieved 2013-12-03.
- Korea's ad spend hits record high, Campaign Brief Asia, 2012-02-28
- Samsung Photo Exhibit Showcases Work by Blind Children, AdAge, 2012-04-05
- Cheil Worldwide hires SaatchiX CEO as shopper marketing expert, M & M Global, 2012-06-13
- Cannes Lions seminars debrief, Contagious, 2013-06-18
- Cheil South Korea's "Bridge of Life" is Asia's only Titanium Lion winner at Cannes Lions, Campaign Brief Asia, 2013-06-23
- Cheil wins creative mandate for CITIC Capital's Hefei retail property, Campaign Asia Pacific, 2013-10-03